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4 months ago

6min read

From Dunkin’ PJs to Doritos’ sweaters: why brands are leaning on licensed...

By Kenneth Hein, The DrumDunkin'

10 months ago

5min read

Brand safety best practices during an evolving news cycle: experts share...

By Caroline Parry, FreelancePromoted

1 year ago

5min read

Bacardi CMO: ‘We’re approaching briefs with how an ad sounds, versus how...

By Jennifer Faull, The Drumbacardi

1 year ago

4min read

Bombay Sapphire is building out its ambassador program to get flyover states...

By Katie Deighton, The DrumBombay Sapphire

1 year ago

3min read

Bacardi prizes stable teams and diversity from agency partners

By Andrew Blustein, ...bacardi

1 year ago

2min read

Former Patrón and Grey Goose CMO resurfaces at cannabis brand

By Katie Deighton, The DrumPeople on the Move

1 year ago

8min read

Sky, Goodstuff, Talon Outdoor, Clear Channel, VCCP: Meet The Drum Out of...

By Danielle Gibson, The DrumThe Drum Awards

1 year ago

6min read

How PR chiefs view the role of influencers in their comms strategies

By Danielle Gibson, The DrumThe Drum PR Awards

1 year ago

2min read

Bacardi hunts for Grey Goose and Patrón CMO as Lee Applbaum steps down

By Katie Deighton, The DrumGrey Goose