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Latest marketing and advertising news for bacardi, including insights and opinions.

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From Dunkin’ PJs to Doritos’ sweaters: why brands are leaning on licensed products

23 November 2020

Promoted

Brand safety best practices during an evolving news cycle: experts share insights on brand...

27 May 2020

Bacardi CMO: ‘We’re approaching briefs with how an ad sounds, versus how it looks’

26 February 2020

Bombay Sapphire

Bombay Sapphire is building out its ambassador program to get flyover states drinking gin

07 February 2020

Bacardi prizes stable teams and diversity from agency partners

15 November 2019

People on the Move

Former Patrón and Grey Goose CMO resurfaces at cannabis brand

16 September 2019

The Drum Awards

Sky, Goodstuff, Talon Outdoor, Clear Channel, VCCP: Meet The Drum Out of Home Awards judges...

13 September 2019

The Drum PR Awards

How PR chiefs view the role of influencers in their comms strategies

06 August 2019

Bacardi hunts for Grey Goose and Patrón CMO as Lee Applbaum steps down

30 July 2019

Bacardi India 'identifies and nurtures' independent musicians amid strict alcohol ad rules

16 May 2019

Michael B. Jordan steps behind the camera to co-direct short film for Bacardi

03 December 2018

Agencies need to evolve to survive: Sky, The Fawnbrake Collective, Bacardi and LinkedIn

23 October 2018

The Drum Agency Business Awards

Agency structures need to change: The Drum Agency Business Awards 2018 finalists revealed

17 October 2018

The Drum Network

Bacardi: creating the online media centre for an iconic brand portfolio

07 September 2018

The Drum Agency Business Awards

Extensions available for The Drum Agency Business Awards

27 August 2018

The Drum Network

Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

08 August 2018

Bacardi forms plastic partnership with Lonely Whale

12 July 2018

Why Bacardi's creative chief has left for women's healthcare startup Maven

06 February 2018

The rum war rages on: Bacardi insists its Havana Club is ‘Forever Cuban’ despite criticism...

08 January 2018

What’s in a job name? A lot, if you’re Bacardi's head of creative excellence

18 July 2017

Bacardi gives Snapchatters the rock star treatment through music video lens with Major Lazer

23 June 2017

'I am a partner in the company rather than a talent': Inside Bacardi's No Commission partnership...

09 March 2017

Bacardi wants to drive relevance into music and culture as it teams with artist Swizz Beatz

11 July 2016

Promoted

David Ogilvy's first interview since he died? Possibly not but Watson and The Drum prove his...

16 June 2016

The Marketing Arm brings on new sports VP in Chicago

13 June 2016

Bacardi’s Europe CMO wants to up the brand's ‘under indexed’ digital game

20 May 2016

Bacardi hires former News International CCO Nick Stringer as as European director of creative...

25 April 2016

Bacardi moves European offices to Spitalfields to attract new talent

24 March 2016

'I don't want to create ads, I want to create pieces of art' - Flo Heiss on his new project...

21 March 2016

Bacardi taps Facebook’s new immersive mobile ads to deliver quality global messages at scale

13 October 2015

Bacardi eyes 'bold' creative following release of first work from BBDO & OMD

12 October 2015

Take 5... design's top rum brands

09 October 2015

‘Marketing can be a powerful tool to inspire people’ – Bacardi CMO Mauricio Vergara on ‘Good...

28 September 2015

Omnicom’s CEO John Wren gives the group’s view on the 'unprecedented' wave of brand media...

21 July 2015

Content distribution can be innovative, claims Bacardi's global comms chief Lisa Jedan

21 June 2015

Bacardi scraps global CMO role in marketing shakeup

15 June 2015

More From our Open Mic Members

From our Open Mic Members

Bacardi & White Bear are spilling challenger brand secrets at an open access event

07 January 2021