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Digital
Transformation
Festival

16 March - 24 April 2020

Video | Webinars | Editorial

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Find Out MoreSchedule & Catch-up
Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

bacardi

Latest marketing and advertising news for bacardi, including insights and opinions.

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bacardi

Bacardi CMO: ‘We’re approaching briefs with how an ad sounds, versus how it looks’

26 February 2020
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Bombay Sapphire is building out its ambassador program to get flyover states drinking gin

07 February 2020
bacardi

Bacardi prizes stable teams and diversity from agency partners

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Former Patrón and Grey Goose CMO resurfaces at cannabis brand

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13 September 2019
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30 July 2019
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Bacardi India 'identifies and nurtures' independent musicians amid strict alcohol ad rules

16 May 2019
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Michael B. Jordan steps behind the camera to co-direct short film for Bacardi

03 December 2018
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23 October 2018
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Agency structures need to change: The Drum Agency Business Awards 2018 finalists revealed

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Bacardi: creating the online media centre for an iconic brand portfolio

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27 August 2018
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Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

08 August 2018
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Bacardi forms plastic partnership with Lonely Whale

12 July 2018
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06 February 2018
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The rum war rages on: Bacardi insists its Havana Club is ‘Forever Cuban’ despite criticism...

08 January 2018
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What’s in a job name? A lot, if you’re Bacardi's head of creative excellence

18 July 2017
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Bacardi gives Snapchatters the rock star treatment through music video lens with Major Lazer

23 June 2017
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'I am a partner in the company rather than a talent': Inside Bacardi's No Commission partnership...

09 March 2017
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11 July 2016
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13 June 2016
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20 May 2016
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Bacardi hires former News International CCO Nick Stringer as as European director of creative...

25 April 2016
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Bacardi moves European offices to Spitalfields to attract new talent

24 March 2016
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'I don't want to create ads, I want to create pieces of art' - Flo Heiss on his new project...

21 March 2016
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13 October 2015
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Bacardi eyes 'bold' creative following release of first work from BBDO & OMD

12 October 2015
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Take 5... design's top rum brands

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28 September 2015
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Omnicom’s CEO John Wren gives the group’s view on the 'unprecedented' wave of brand media...

21 July 2015
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Content distribution can be innovative, claims Bacardi's global comms chief Lisa Jedan

21 June 2015
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Bacardi scraps global CMO role in marketing shakeup

15 June 2015
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McDonald’s names former Bacardi marketer Lagnado as global CMO

09 June 2015
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27 May 2015
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