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Latest marketing and advertising news for bacardi, including insights and opinions.

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How PR chiefs view the role of influencers in their comms strategies

Bacardi hunts for Grey Goose and Patrón CMO as Lee Applbaum steps down

Bacardi India 'identifies and nurtures' independent musicians amid strict alcohol ad rules

Michael B. Jordan steps behind the camera to co-direct short film for Bacardi

03 December 2018

Agencies need to evolve to survive: Sky, The Fawnbrake Collective, Bacardi and LinkedIn

23 October 2018

Agency structures need to change: The Drum Agency Business Awards 2018 finalists revealed

17 October 2018

The Drum Network

Bacardi: creating the online media centre for an iconic brand portfolio

07 September 2018

Extensions available for The Drum Agency Business Awards

Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

Bacardi forms plastic partnership with Lonely Whale

Why Bacardi's creative chief has left for women's healthcare startup Maven

06 February 2018

The rum war rages on: Bacardi insists its Havana Club is ‘Forever Cuban’ despite criticism...

08 January 2018

What’s in a job name? A lot, if you’re Bacardi's head of creative excellence

Bacardi gives Snapchatters the rock star treatment through music video lens with Major Lazer

'I am a partner in the company rather than a talent': Inside Bacardi's No Commission partnership...

Bacardi wants to drive relevance into music and culture as it teams with artist Swizz Beatz

Advertisement Feature

David Ogilvy's first interview since he died? Possibly not but Watson and The Drum prove his...

The Marketing Arm brings on new sports VP in Chicago

Bacardi’s Europe CMO wants to up the brand's ‘under indexed’ digital game

Bacardi hires former News International CCO Nick Stringer as as European director of creative...

Bacardi moves European offices to Spitalfields to attract new talent

'I don't want to create ads, I want to create pieces of art' - Flo Heiss on his new project...

Bacardi taps Facebook’s new immersive mobile ads to deliver quality global messages at scale

13 October 2015

Bacardi eyes 'bold' creative following release of first work from BBDO & OMD

12 October 2015

Take 5... design's top rum brands

09 October 2015

‘Marketing can be a powerful tool to inspire people’ – Bacardi CMO Mauricio Vergara on ‘Good...

28 September 2015

Omnicom’s CEO John Wren gives the group’s view on the 'unprecedented' wave of brand media...

Content distribution can be innovative, claims Bacardi's global comms chief Lisa Jedan

Bacardi scraps global CMO role in marketing shakeup

McDonald’s names former Bacardi marketer Lagnado as global CMO

Creative Department 27 May Winners featuring 4Creative, RedPill, AdPeople Worldwide and AMV...

Redscout hires BBH’s Dan Hauck as head of strategy for London

Ad of the Week: Bacardi Carta Fuego - Bring the Heat

Bacardi appoints BBDO Worldwide and OMD Worldwide to handle all global creative initiatives

Face receives facelift: Job Muscroft promoted to chief, current CEO Andrew Needham made chairman

Creative Showcase: Featuring WCRS, CHI&Partners, DLKW Lowe and more

09 February 2015