International Day of the Girl: creatives empowering girls around the world

By Andrew Blustein | Reporter

October 11, 2018 | 1 min read

Since 2012, October 11 has marked International Day of the Girl Child. Smart brands don't just look at this day as some gimmick; they use it as an opportunity to establish themselves as role models or as conduits for more information and support.

Good creative resonates with audiences, and the collection of creative campaigns highlighting the day does that by sharing a message of equality and empowerment. The Drum looks at some of the powerful, forward-thinking content that aims to reach young women around the world.

Click on the Creative Works boxes below to learn more about each campaign.

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United Nations: #DreamBigPrincess by Disney

By United Nations

Overall Rating 5/5

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International Day of the Girl: Shortfall Supermarket by United Nations & Kellogg’s

By International Day of the Girl

Overall Rating 4/5

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Vodafone and Girl Effect: Shine a Light by Santo & MediaMonks

By Vodafone

Overall Rating 5/5

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International Day of the Girl: Sisterhood by Girls Who Code

By International Day of the Girl

Overall Rating 5/5

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Plan International: Girls Get Equal by Mr President

By Plan International

Overall Rating 4/5

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International Day of the Girl: Girl Collective by Dove

By International Day of the Girl

Overall Rating 3/5

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SheSays: Girls Will Be by Wongdoody

By SheSays

Overall Rating 5/5

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Mattel: The Dream Gap Project by BBDO San Francisco

By Mattel

Overall Rating 5/5

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HP Inc: Girl Rising Creative Challenge / A Generation Found

By HP Inc

Overall Rating 5/5

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