At the second annual Girl's Summit in Brussels, Plan International unveiled its Girls Get Equal campaign, a rallying cry of equality for girls and young women all over the world.
The campaign is Plan International's largest social-change campaign, launching in 50 markets online and on social, plus in select television markets.
“Plan International gives girls and young women the backing to smash the status quo in the race for equal rights. When united, their voices and actions have the power to change everything,” said Laura Jordan Bambach, chief creative officer and partner at Mr President. “This is a critical time in the world where girls rights and the global challenging of gender norms has been brought to the fore. Girls Get Equal is the start of a multi-year campaign envisaged as a rallying cry to inspire and support the courageous fight of girls worldwide to break gender barriers.”