The United Nations declared October 11 as International Day of the Girl Child, a youth-led movement fighting for gender justice and youth rights. To help empower girls on that day, creative agency Wongdoody and its in-house marketing consultancy June Cleaver Is Dead (JCID) has teamed with global network for women SheSays to ask: 'Boys will be boys, and girls will be _____?'
The video stars girls from all walks of life, proudly stating what they think they will be: champions, scientists, pretty, strong, amazing, and even weird. In a world where girls and women are constantly told who, what and how to be, this video empowers girls to be whatever they want to be.
The video closes with a call to share the girls and women who inspire, with the hashtags #girlswillbe and #dayofthegirl.
Tracy Wong, Chief Creative Officer, Wongdoody
Skyler Mattson, President, Wongdoody; Founder, June Cleaver is Dead
Jennie Moore, Creative Director/Copywriter
Candice Noel Nagel, Designer
James Whittington, Senior Editor
Austin Anderson, Motion Director
Ashley Nieves, Motion Designer
Kinley Lagrange, Account Director, Wongdoody; Director of Client Partnerships, June Cleaver is Dead
Stacy McCann, Sr. Director Integrated Production
Vickie Palm, Senior Project Manager/Creative Manager
Madelynn Esteb, Creative Coordinator
Nannette Buroker, Executive Producer, HEARby Sound
John Buroker, Sound Designer, HEARby Sound
Alex R. Kopp, Composer