SheSays: Girls Will Be by Wongdoody

Agency: Wongdoody
Client: SheSays
Date: Oct 2018
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The United Nations declared October 11 as International Day of the Girl Child, a youth-led movement fighting for gender justice and youth rights. To help empower girls on that day, creative agency Wongdoody and its in-house marketing consultancy June Cleaver Is Dead (JCID) has teamed with global network for women SheSays to ask: 'Boys will be boys, and girls will be _____?'

The video stars girls from all walks of life, proudly stating what they think they will be: champions, scientists, pretty, strong, amazing, and even weird. In a world where girls and women are constantly told who, what and how to be, this video empowers girls to be whatever they want to be.

The video closes with a call to share the girls and women who inspire, with the hashtags #girlswillbe and #dayofthegirl.


Tracy Wong, Chief Creative Officer, Wongdoody

Skyler Mattson, President, Wongdoody; Founder, June Cleaver is Dead

Jennie Moore, Creative Director/Copywriter

Candice Noel Nagel, Designer

James Whittington, Senior Editor

Austin Anderson, Motion Director

Ashley Nieves, Motion Designer

Kinley Lagrange, Account Director, Wongdoody; Director of Client Partnerships, June Cleaver is Dead

Stacy McCann, Sr. Director Integrated Production

Vickie Palm, Senior Project Manager/Creative Manager

Madelynn Esteb, Creative Coordinator

Nannette Buroker, Executive Producer, HEARby Sound

John Buroker, Sound Designer, HEARby Sound

Alex R. Kopp, Composer

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