International Day of the Girl: Girl Collective by Dove

Agency: Dove
Date: Oct 2018
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Girls today are strong and resilient, but there is still a lot of outside noise getting in their way. Negative comments and unequal rules can hurt a young woman's self-esteem, so it's time to create a new, inclusive narrative.

Dove and Shonda Rhimes teamed up to launch the Girl Collective, a "multigenerational sisterhood" that challenges stereotypes and builds confident in girls and young women.

"Six in 10 girls believe that to do well in life they have to look a certain way and that just shouldn't be," says Rhimes who has been working with Dove for two years as chief storyteller. "Last year I participated in my first-ever Dove Self-Esteem Workshop and I was inspired by the power of women and girls connecting to tackle issues that impact so many of us. I'm proud to be a part of this remarkable community which illustrates the magic we can unlock when we work together to inspire change and build confidence."

To help foster this sense of sisterhood, the Girl Collective created an online community on Facebook for girls and women to share their ideas and empower one another in a supportive environment. The goal is to discuss topics like cyber-bullying, gender identity and building body-confidence to hopefully build self-esteem and find solutions.

Rhimes, musician SZA and transgender activist Jazz Jennings came together for International day of the Girl, to share their stories and act as role models for young women everywhere.

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