United Nations: #DreamBigPrincess by Disney

Agency: Disney
Date: Oct 2018
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Ahead of International Day of the Girl, Disney and the United Nations Foundation partnered to launch a global video series aiming to inspire kids around the world to achieve success.

The #DreamBigPrincess video series is produced and directed by 21 aspiring young filmmakers from the United Nations Foundation's Girl Up initiative who aim to learn from their role models. The videos include interviews with actress Emily Blunt, entrepreneur Jo Malone CBE and Lucasfilm president Kathleen Kennedy.

“Dreaming big is one of the most important things any of us can do – to keep aiming higher,” says Kennedy. “The #DreamBigPrincess series is giving a voice to a group of talented young women, helping them tell stories that kids can learn from, whatever their ambition.”

The campaign looks to make a tangible difference, too. For each like or share of #DreamBigPrincess content on social media, Disney will donate $1 to Girl Up, with a maximum donation of a million dollars.

“Last year’s donation from Disney has already had a huge impact, allowing us to extend our network of clubs outside the US by more than 50% giving more girls the leadership skills they need to advocate for themselves and others,”, says Melissa Kilby, Girl Up co-executive director. “We’re so proud of the series that our young Girl Up leaders have created and hope people around the world will play their part by liking and sharing them on social media.”

To celebrate the digital shorts, Disney is encouraging quests of Disney Parks around the world to dress in outfits of their favorite Disney characters on 11 October, International Day of the Girl.

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ING: Give Me Something Good by VCCP

Added 06 December 2019
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