HP Inc: Girl Rising Creative Challenge / A Generation Found

Client: HP Inc
Date: Oct 2018
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In honor of International Day of the Girl, HP and Girl Rising, a nonprofit dedicated to eradicating poverty by providing education to girls, are celebrating 12 stories of female empowerment gathered from around the globe as part of the first ever Girl Rising Creative Challenge. The brand is also working with The Clooney Foundation for Justice, UNICEF and Google.org are partnering to improve the lives of thousands of students.

Introduced on International Women’s Day in March, the challenge was a call-to-action to highlight storytelling that has the power to change the world. More than 880 stories were submitted from people in 110 countries who entered essays, videos, art and more about how they, or people in their communities, are working to make the world a better place for girls.

The winners of the HP/Girl Rising Creative Challenge range from educational programs in Sudan to Free Women Writers in Afghanistan, All Girls Code in Lebanon, Brown Girls Do Ballet in the US and Turning Periods Into Pathways in Nepal. The full list was announced in a Girls Rising video.

In addition to the Girl Rising Creative Challenge, HP is helping to acknowledge the International Day of the Girl through a new film titled A Generation, Found. The film, narrated by George Clooney, tells the story of two young Syrian girls living in refugee settlements in Lebanon who regain access to education following years of uncertainty. It is the result of a partnership between HP, the Clooney Foundation for Justice (CFJ), Unicef and Google.org focused on improving educational opportunities for underserved communities.

The film highlights Marah and Rawaa. Four years ago, as a 12-year-old fourth grader, Marah and her family were uprooted by the violence in Syria. Rawaa, a 12-year-old second grader, was living with her family in the countryside near the southern Syrian city of Aleppo when the fighting broke out and forced their displacement.

But now, as the film reveals, thousands of young Syrians living in Lebanon are getting back to school. Education plays a critically important role in creating opportunities and enabling a more just, equitable and inclusive society. HP and its partners are supporting the broader goal to enable better learning outcomes for 100 million people by 2025.



Girls Rising

Clooney Foundation for Justice (CFJ)



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