According to Kellogg's, two out of three girls in the US are missing key nutrients in their daily diets. So, Kellogg's Special K and the United Nations' Girl Up foundation are opening the Shortfall Supermarket in New York to highlight this nutrition gap.
"After studying key nutrient shortfalls and how they impact the everyday strength of women, we're on a mission to help them answer the call of their bodies with foods that help them feel energized, happy and strong," said Christie Crouch, Special K director of marketing. "And because Special K believes in the importance of educating strong girls to become strong women, we are continuing to partner with Girl Up and support their global leadership work."
As of July, many Special K foods were made to include more vitamins and whole grain ingredients. Special K is the exclusive food partner to Girl Up, and together they are aiming to provide girls with critical nutrition education resources globally.
"Girl Up and Special K have a shared mission of empowering girls around the world," said Anna Blue, the Co-Executive Director of Girl Up. "And Special K is helping Girl Up girls understand that if you are not getting what your body needs then it's harder to go out and change the world."