Mattel: advert-body-1 by BBDO San Francisco
- Location:
Barbie is cementing its position as a purpose-led brand with the launch of a global campaign raising awareness around the factors that prevent girls from dreaming as big as their male friends and classmates.
Sitting under the banner ‘The Dream Gap Project’, the multi-year initiative will target both adults and children.
It launches with a digital spot that featuring a diverse range of young girls highlighting key findings from academic research on the dream gap phenomenon. These include the fact that girls are less likely than boys to view their own gender as smart from the age of five.
Credits
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, SF: Matt Miller
Associate Creative Director: Adam Balogh
Associate Creative Director: Jason Moussalli
Head of Integrated Production: Louise Doherty
Business Affairs: Jacqueline Djanikian
Group Account Director: Kim Fredkin
Account Director: Nicole Dongara
Account Supervisor: Alex Hamill
Chief Strategy Officer: Crystal Rix
Group Strategy Director: Jessica Strode
Production Company: Slim Pictures Inc.
Director: Karen Cunningham
Executive Producer: Tom Weissferdt
Executive Producer: Catherine Finkenstaedt
Producer: Al Cooper
Edit House: Bread & Butter
Editor: Andrea MacArthur
Colorist: Company 3
Senior Colorist : Sophie Borup
Visual Effects: Jane Studios
Creative Director: David Parker
Flame Artist: Tim Bird
Producer: David Won
Executive Producer: Nancy Hwang
Sound Designer: One Union Recording
Senior Sound Engineer: Joaby Deal
Senior Sound Engineer: Matt Zipkin
Executive Producer: Vickie Sornsilp
Principal Composer: Amber Music
Exec Producer: Michelle Curran
Music Supervisor/Producer: Mike Perri
