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The Drum's 10 February issue: From redrawing mobile to building smarter ships

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World - 10/02/2016
Advertising
A telling year for mobile advertising

A telling year for mobile advertising

It’s been interesting to observe a change in the positivity of headlines surrounding mobile advertising since MWC 2015. At the beginning of the year, the advertising world was generally optimistic about the opportunities that mobile offered;... Read more

- 10/02/2016
Advertising
Visa releases Visa Developer and hundreds of APIs

Visa releases Visa Developer and hundreds of APIs

Financial technology welcomes another global player as Visa announced the launch of Visa Developer. ...

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United States - 05/02/2016
Marketing
Barcelona’s mayor elect faces opposition from ‘economic forces’

Barcelona’s mayor elect faces opposition from ‘economic forces’

Barcelona’s mayor-in-waiting Adu Colau, who has questioned the city's continued hosting of the Mobile World Congress, is under fire from business officials who fear her anti-capitalist agenda could damage the financial performance...

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Europe - 31/05/2015
Marketing
Huawei opens global research centre for design and aesthetics

Huawei opens global research centre for design and aesthetics

ICT company Huawei has opened its first global research centre focused on innovation in aesthetics and design, as part of a $600m, five-year investment plan in France. ...

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Europe - 12/03/2015
Creative

Wikipedia founder Jimmy Wales on how The People’s Operator will shake up the telcos scene

You could be forgiven for not knowing what The People’s Operator (TPO) is. The mobile...

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UK - 09/03/2015
Advertising
video
The Best Stands at MWC 15: Google's Pedro Pina visits the Qualcomm stand

The Best Stands at MWC 15: Google's Pedro Pina visits the Qualcomm stand

The Drum, in association with Google, is trawling the halls at this year’s Mobile World Congress to bring you the best of the bewildering number of stands on the show floor. ...

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World - 06/03/2015
Technology
video
AKQA's CTO Ben Jones on how technology can create context

AKQA's CTO Ben Jones on how technology can create context

AKQA chief technology officer, Ben Jones believes emotional analysis through data collection will be key to brands using technology to build emotional connections with their customers. ...

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World - 06/03/2015
Technology
video
MWC poses an existential question to automotive manufacturers

MWC poses an existential question to automotive manufacturers

Connected cars have been a big theme at MWC this year, echoing what we saw at CES back in January (the two trade shows are starting to show remarkable similarities). ... Read more

- 06/03/2015
Design
Hilton Worldwide senior director mobile products, Rich DiStefano on enriching customer experience

Hilton Worldwide senior director mobile products, Rich DiStefano on enriching customer experience

The Drum, in association with Google, has been garnering the views of marketers at Mobile World Congress 2015 to get a brand’s eye view on the show. ...

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World - 06/03/2015
Technology
video
The Best of MWC15 stands: Google's Kiran Mani visits the LG stand

The Best of MWC15 stands: Google's Kiran Mani visits the LG stand

The Drum, in association with Google, is trawling the halls at this year’s Mobile World Congress to bring you the best of the bewildering number of stands on the show floor. ...

Read more
World - 06/03/2015
Technology
video

Trends to watch in 2015: Amazon media, InMobi, Carrot Creative, and other NY Ad Club members discuss

Trends to watch in 2015: Industry leaders weigh in ...

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World - 05/03/2015
Below the line
Unilever's Sarah Mansfield on the opportunity of mobile

Unilever's Sarah Mansfield on the opportunity of mobile

In the latest of The Drum’s video reports from Mobile World Congress in Barcelona, Unilever's vice president of global media for Europe and Americas, Sarah Mansfield give us her viewpoint on the show and the importance of mobile to the...

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World - 05/03/2015
Mobile
video
Mark Holden

MWC's most interesting exhibitors are those making mobile the enabler for something bigger

Opinion: Guest Columnists
I’ve once again made the journey to Barcelona to join Mobile World Congress, and once again I found myself struck by the scale and... Read more
Mark Holden - 05/03/2015
Mobile
Publishers entering ‘tough’ negotiations with advertisers on value of viewability-based trading, but it could ‘cleanse’ the ‘soiled’ display market, says Forbes CRO Mark Howard

Publishers entering ‘tough’ negotiations with advertisers on value of viewability-based trading, but it could ‘cleanse’ the ‘soiled’ display market, says Forbes CRO Mark Howard

Viewability-based ad trading has sparked a “tough” negotiation process between publishers and advertisers but once a fully established metric could “cleanse” what has become a “soiled” and oversupplied online...

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World - 05/03/2015
Advertising
MasterCard global CMO outlines vision to help advertisers geo-target consumers through new ‘Priceless Surprises’ app

MasterCard global CMO outlines vision to help advertisers geo-target consumers through new ‘Priceless Surprises’ app

MasterCard has launched a dedicated app for its Priceless Surprises campaign which will in time let advertisers such as Citibank and American Airlines geo-target consumers with spontaneous treats. ...

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World - 04/03/2015
Advertising
AOL president Bob Lord discusses creative challenges in dynamic ad serving

AOL president Bob Lord discusses creative challenges in dynamic ad serving

Real-time marketing investment is being held back by the disconnect between the traditional creative ad process and the creative requirements of data-driven media buys, according to AOL president Bob Lord. ...

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World - 04/03/2015
Advertising

Visa partners with Pizza Hut to show how retailers can embrace connected cars

Visa has partnered with Pizza Hut on a proof-of-concept connected car to highlight the...

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UK - 04/03/2015
Technology
IAB’s director of mobile & operations Jonathan Mew's MWC lessons for Advertisers

IAB’s director of mobile & operations Jonathan Mew's MWC lessons for Advertisers

The IAB’s director of mobile and operations, Jon Mew believes Mobile World Congress 2015 should be a wakeup call for brands still unsure about the internet of things and wearable technology. ...

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World - 04/03/2015
Advertising
video
Ford extends connected footprint with e-bike unveiling

Ford extends connected footprint with e-bike unveiling

Ford has unveiled two e-bike prototypes as it looks to forge a more prominent position in people's future "connected urban journeys" and help reduce stress levels of people with complex commutes. ...

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World - 04/03/2015
Technology
video

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How to lead creatively: Let people shine, build a decent culture and don’t lose sight of craft

Creative leadership panellists at #CEFutureLeaders
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