Google is set to unveil its latest attribution tool geared towards helping advertisers link online advertising to in-store sales as part of its Mobile World Congress activity, where it also hopes to help media buyers better appreciate mobile as a...
Speaking at Mobile World Congress today, Ford president and chief executive Mark Fields, said “Ford aims to do for the auto industry what iTunes did for the music industry”.
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Mastercard is the latest financial institution looking to make it easier for customers to access their money by embracing new biometric log-ins enabled by new technological breakthroughs.
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The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them.
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FMCG giant Procter & Gamble (P&G) is seeking out third party tie-ups to innovate its marketing capabilities using its new generation of connected devices, beginning with its latest connected toothbrush Oral-B Genius.
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AOL has appointed Mark Connon as chief mobile officer of AOL Platforms & Advertising, a newly created role, and Zac Pinkham to VP International Mobile as the company looks to grow its mobile offering following its acquisition by Verizon...
GoPro has partnered with Twitter at this year’s Mobile World Congress to display skate and BMX stunts filmed on the streets of Barcelona via its Periscope platform.
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O2-owned Weve has kicked off its Mobile World Congress activity by announcing a tie-up with Axonix that will gives advertisers further insight to its 31 million-strong audience base, and better enable programmatic trading.
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Samsung launched its S7 and S7 Edge handsets at Mobile World Congress, putting its Gear VR product front and center of its announcement as pre-orders of the new phone will come with a free headset in key markets.
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Mobile devices manufacturer ZTE has kicked off its Mobile World Congress activity with the unveiling of a portable projector, plus the announcement of a sponsorship deal with Spanish footballing side Sevilla, as the China based outfit seeks to...
Japanese mobile operator NTT Docomo has been working on a mobile commerce proposition called Docomo Digital in Europe for over five years. Ahead of Mobile World Congress in Barcelona this week, Docomo Digital founder and CEO Hiroyuki Sato, spoke...
The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them.
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Samsung has unveiled its Unpacked campaign, created by agency 72andSunny Amsterdam, highlighting how Samsung and its users have progressed through great innovation over the years, as a prelude to the Samsung event at Mobile World Congress this...
The buoyant mobile advertising sector has been dealt a hammer blow with the news that Hutchison Whompoa-owned Three has struck a deal with ad blocking company Shine Technologies with a view to rolling it out across the mobile operator’s...
Mobile commerce as a ‘catch all’ term is vast, encompassing mobile payments, coupons and ecommerce. In much the way a new year forces us to reflect on our annual failures, as Mobile World Congress looms once more, the industry is...
By the end of the decade it’s predicted that 5.5 billion of us will have access to a mobile phone, so it’s no surprise an organisation like Unicef – which operates in no less than 190 countries – has been turning its...
In the nascent days of mobile internet usage, mobile operators ruled the roost for any player looking to get into the mobile advertising game, as well as mobile content (remember the days of Crazy Frog?). Hence, mobile operator portals were the...
Remember when cruise ships were all about buffet foods, bingo, cabaret singing, incredible looking water slides and lectures from marine biologists?
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