Telefonica is seeking to put its customers in the driving seat as far as their data is concerned with the release of a new digital personal assistant called Aura.
...
Masayoshi Son, founder, chairman and chief executive of Softbank painted a picture of the future at MWC, predicting that smart machines will both outnumber and out-think consumers.
...
Samsung announced the roll out of its commercial 5G network at Mobile World Congress today (26 February), profiling “the technologies that will power the launch of the world’s first connected 5G networks.”
...
The world is truly mobile, yet marketers are still struggling to fully understand the opportunities out there. Ahead of Mobile World Congress 2017, The Drum caught up with some of this year’s speakers to find out where they think mobile is...
The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how cognitive and emerging technologies in mobile are reinventing businesses.
...
Telefonica wants to become a force in the $100bn mobile advertising market, and while it has not ruled out acquiring adtech in the future, it has talked up the importance of leveraging the richness of its first party data via partnerships. ...
First time at Mobile World Congress? GCSE Spanish a distant memory? No problem - The Drum’s latest video guide above has all the tips and tricks to get you through the tech conference and its home city of Barcelona.
...
Samsung has admitted that its hotly anticipated Galaxy S8 device will miss the most significant trade show of the year, Mobile World Congress on 27 February.
...
Ad blocking is the topic du jour for the industry and all marketers are having to share their opinion on it. Yesterday Mondelez said it welcomed a bit of ad blocking, and Lenovo CMO David Roman isn’t far off that opinion either.
...
A key theme to Mobile World Congress last week was around how every business, no matter what the original industry or core vertical was, will need to become a software business in order to survive.
...
Xaxis-owned mobile specialist unit Light Reaction has unveiled ad tech industry veteran Bob Walczak, as its new chief executive after the exit of its earlier global chief Paul Dolan, the latest in a series of high-profile moves within the GroupM...
Roi Carthy could arguably be described as the most controversial CMO in the business. Although his company isn’t consumer-facing in itself, he has positioned Shine Technologies as the ultimate safeguard for consumers by offering to block...
The curtain has drawn on Mobile World Congress 2016 where the topic of mobile operators establishing themselves as major power brokers in the advertising world, plus the question of how best to use mobile devices as a marketing medium were...