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News, insights and stories from inside the marketing industry

A sunset with a melting smiley-face sun

New

7 min read
A ‘platform idea’ is so much more than a tagline
The Drum Network
A multicolored wooden abacus against a white background

New

6 min read
History teaches us not to fear AI
The Drum Network
A close-up photograph of a page in the dictionary focuses on the word 'pseudonym'

2 days ago

5 min read
When it comes to SEO in 2024, linguisic nuance is key
The Drum Network
A tree with a vast understory of roots

12 Apr 2024

5 min read
Purpose is far from ‘lazy strategy’ – in fact, it demands more from strategists
The Drum Network
A boat on a stormy sea

12 Apr 2024

4 min read
Navigating the seas of social media: What’s your strategy for agency growth?
The Drum Network
A bright light show against a dark background

10 Apr 2024

5 min read
6 key components of the ‘holistic promotion’ paradigm in experiential marketing
The Drum Network
A photo taken down the middle of a concrete spiral staircase with a red handrail

09 Apr 2024

5 min read
Keep up with the pack with these 4 must-know UX trends
The Drum Network
An apple, with syringes in it

08 Apr 2024

4 min read
AI is only as good as its inputs, so let’s feed it true creativity
The Drum Network
Two grey mannequins, back to back, using smart devices

08 Apr 2024

5 min read
Beware the AI charlatans: 5 questions you should ask potential partners
The Drum Network
A dog, dressed for work, sat at a laptop

05 Apr 2024

6 min read
B2B marketers: Please, stop pretending to know what you’re doing
The Drum Network
The Cerveza Cristal meme

05 Apr 2024

6 min read
The Cerveza Cristal effect: What happens when memes and brands entwine
The Drum Network
Ben Titchmarsh of Propeller Group at SXSW festival

04 Apr 2024

5 min read
This year’s SXSW saw different digital tribes converging
The Drum Network
Scrabble letter pieces spell out the message 'consume less' against a green background

04 Apr 2024

4 min read
Green messaging needs to be engaging as well as compliant
The Drum Network
A 1962 Ferrari 330 LM/250 GTO sold at auction for US$51.7 million.

04 Apr 2024

6 min read
Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
The Drum Network
An Apple Vision Pro headset on display in a store

04 Apr 2024

4 min read
Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
The Drum Network
An arrow made of arrows pointing in the other direction

03 Apr 2024

5 min read
From ‘conversion’ to ‘key events’: What in the world is going on with GA4?
The Drum Network
A hand holds a black marker pen over a whiteboard on which the word 'audience' is written with arrows pointing towards it

03 Apr 2024

4 min read
Skeptical CMOs are wrong – social media marketing is a powerful tool
The Drum Network
Two white models of hands link little fingers in a gesture that symbolizes a promise being made

03 Apr 2024

4 min read
My mother always said to keep your promises – that goes for brands, too
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024