The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how cognitive and emerging technologies in mobile are reinventing businesses.
Artificial intelligence, robots, and Internet of Things (IoT) are all expected to be major discussion points at this year’s MWC and The Drum will be examining how these new technologies are driving digital reinvention across businesses.
Over the course of the week, The Drum will be talking to a range of industry leaders in different sectors to build up a cohesive picture of how the industry is tackling these technologies.
The interviews will be based around four themes: The future of business driven by design, mobile and cognitive; reinventing customer and employee experiences at scale; the importance of people and how technology bends around humans; and driving disruption through innovation.
By focusing on the four key areas of digital transformation, The Drum and IBM iX aim to gain insight into how businesses are leveraging AI and machine learning to enable innovation through new ways of working, new revenue streams, and business models.
MWC takes place in Barcelona each year and at this year’s convention, more than 90,000 people are expected to attend. Every year industry leaders from across the world gather to check out the latest mobile offerings from technology companies, gain inspiration and form partnerships.
"Mobile World Congress 2017 recognises that mobile has become 'the next element'. It is a driving force behind the way many businesses are now being disrupted. Democratization of technology, access to capital, and the exponential power of networks means anyone can now be your competitor. The relentless pace of change isn't stopping and this is fast becoming the new normal for enterprises," said Matthew Candy, European Leader, IBM iX.
"People have never had a bigger, more open canvas on which to create and innovate, or more tools and technologies with which to build new businesses. With the help of mobile platforms, as well as unparalleled access to data and cognitive insight, we have the ability to know more about our customers, their desires and behaviours — making experiences more effective, products more relevant, and relationships more loyal."
The video series will be a core content theme of The Drum’s overall editorial coverage of MWC.