Skip to content

Mobile

Latest marketing and advertising news for Mobile, including insights and opinions.

Never miss a beat, sign up to your newsletter

The Drum Network

Why brands need to listen up when it comes to social music

Singapore telcos release annual National Day campaigns to mark country's bicentennial

Inside Marriott One Media, the hotel giant's hybrid in-house model built by Publicis

Pond’s launches AI tool to match people to skincare products

Katie Couric fronts SK-II ads addressing female stereotypes in Asia Pacific and US

AirAsia targets Chinese millennials with adventurous messaging

10 questions with… Mike Shaw, VP International of Dataxu

Why WeChat is a start and not a silver bullet for luxury brands in China

Why brands are leaning on Twitter to help them ride the K-pop wave

Foodpanda experiences Instagram breach, sees account name changed to 'Osama'

What marketers need to know: TikTok's inaugural South East Asia summit

Brands are being forced to choose a side in Hong Kong protests

How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests

The role of data in digital audio advertising

WPP offloads majority stake in Kantar to Bain Capital

Feel the emotional connection with natural gas, Jemena says in comedy ad

Rishiri Town wants to help prevent extinction of kombu kelp with virtual experiences

Smirnoff wants Kiwis to discover the sounds of their neighbourhoods

Launching your brand in India: why digital-first may not always work

PropertyGuru helps Spider-Man find a new home in Singapore

'Advertising today isn’t just about reach': why Pinterest is not selling ads in APAC yet

The Drum Network

Happy Birthday Amazon: 25 years old

Criteo puts faith in acquisitions and in-app as transformation takes shape

WPP merges Switched On and AKQA

India politicians accuse TikTok of spreading fake news and sharing user data with China

Star Media Group picks Havas' Andreas Vogiatzakis as new group CEO

Why Carousell wants to remain available for free

O2 gets its Priorities right with refreshed reward platform

China turns censorship crackdown efforts to podcasts and audiobooks

Why partnerships are crucial when navigating the e-commerce market in Indonesia

'A sense of ownership': HappyFresh on why it created an in-house ad model

How retailers are evolving their location-based targeting

The Drum Network

Air France-KLM launches the 'Jetlag Social Club' to boost customer experience

5G and enhanced data protection: Singapore maps out plans for a digital-ready future

10 questions with… Andrew Collins, CEO of Mailman

Rage against the bots: how should marketers keep increasing mobile ad fraud at bay in Asia...