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Latest marketing and advertising news for Mobile, including insights and opinions.

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TikTok’s global agency lead on educating media agencies and navigating geopolitics

27 October 2020

Future of Media

Grab’s Ken Mandel on how its ad business has softened the blow of Covid-19

26 October 2020

Promoted

Nightmares are loose as Verizon launches virtual immersive experience for marketers

23 October 2020

Promoted

Why mobile and programmatic will lead OTT trends in South East Asia

23 October 2020

Agencies4Growth

What can global marketers learn from South East Asia’s emerging markets?

21 October 2020

CMOs will be rewarded for meeting consumers' pressing needs during Covid-19

19 October 2020

Promoted

Waze helps The Drum find London in a 117-year-old car

15 October 2020

Why Olay turned to Shopee to up its e-commerce game across Asia Pacific

14 October 2020

Mobile’s dirty little data secret under Washington’s microscope

14 October 2020

IPL playbook: Vodafone Idea uses India’s biggest sport franchise to promote Vi

13 October 2020

Problem Solved #1: Singapore's solution for rebuilding the tourism economy

13 October 2020

Future of Media

iQiyi’s vice-president for international business on the platform’s plans for conquest

12 October 2020

Water Cooler Creative

Pizza Hut creates pizza box foosball table for football fans in lockdown

07 October 2020

How AI can deliver targeted ads while ensuring brand safety

07 October 2020

Promoted

OTT: the next frontier for programmatic

07 October 2020

Promoted

Mobile gaming isn't just for kids or boys any more, according to a new study

06 October 2020

Future of Media

Will livestreaming revolutionise the travel industry?

02 October 2020

The evolution of the virtual influencer: no longer just a trend

01 October 2020

Future of Media

Why APAC broadcasters are using Facebook Watch to reach untapped audiences

01 October 2020

Future of Media

Mediacorp’s Parminder Singh explains how to combine entertainment and e-commerce

29 September 2020

‘We have to chart a new path’: Singapore tourism marketing chief on a post-pandemic world

28 September 2020

Singaporeans increasingly anxious due to Covid-19 and general election

25 September 2020

Agility and authenticity key for APAC marketers to prepare (again) for the 2021 Olympics

25 September 2020

Why marketers need to think like gamers when trying to understand mobile advertising

23 September 2020

Future of Media

Ethical whitelisting: how brands can support positive change with their ad dollars

23 September 2020

Promoted

Mobile gaming: advertisers, your audience is here

22 September 2020

How the Covid-19 pandemic is redefining customer loyalty in Singapore

22 September 2020

Shopee launches programme for media agencies to help brands with e-commerce

21 September 2020

Is procurement standing in the way of independent agencies winning bigger clients?

18 September 2020

Premier League turns to streaming matches on Tencent in China after losing free-to-air rights

18 September 2020

Why Malaysian used car platform Carsome is going offline to open an experience centre

17 September 2020

APAC consumers expect brands to show empathy to frontline workers during Covid-19

16 September 2020

Better together: how Singtel and Great Eastern are coping with Covid-19

16 September 2020

YouTube takes advantage of India's TikTok ban by launching Shorts

15 September 2020

Why running a business isn't the same as leading one

14 September 2020

TikTok rejects Microsoft offer as rumours swirl over Oracle deal

14 September 2020