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Latest marketing and advertising news for Mobile, including insights and opinions.

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'The Formula One of music festivals': why Ultra Music Festival is important for Singapore

Taboola signs deal with South Korean DSP and DMP to boost programmatic efforts in Asia Pacific

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions

Walmart pours money back into China alongside its JD.com partnership

'Not a 7-Eleven full of products': how Oracle wants its clients to view its martech stack

Mars consolidates global media with WPP dealing a blow to Publicis and OMD

Singapore turns 53: how are brands marking the occasion?

CNN's Sunita Rajan on reinvention and adopting a consultative approach

Unsung Heroes - the film editor: Adam Epstein, Saturday Night Live

UFC and Bethesda Softworks sign non-sports gaming partnership in Oceania

MSIG Insurance strengthens its digital transformation efforts with Plug and Play partnership

China’s Luckin Coffee expands menu to step up challenge to rival Starbucks

ESPN becomes first brand to sign on to the new Mediacorp Partner Network

Mobile gaming sector now in play for Google marketers via Unity partnership

Salesforce's Tiffani Bova on why technology is just an enabler

WPP buys Indian mobile agency Madhouse

Britons snared in a web of addiction as internet & smartphone usage skyrockets

More should be done to improve gender diversity in Singapore & Malaysia’s e-commerce market

Starbucks and Alibaba launch food delivery and virtual stores in China

Grab secures $2bn in funding to fuel its online to offline platform mission

Emerging markets in Asia Pacific: what marketers should remember when planning campaigns

BT Sport unleashes super-charged schoolgirl to nutmeg and tackle its sports stars

Ex-employees launch minority oppression case against WPP in Singapore

Unsung Heroes - the user experience researcher: Anna Lee Anda, Zendesk

Will 2020 be the year when programmatic grows up?

Making B2B video content work: marketers from Linkedln, Dailymotion and The Smalls share best...

Samsung signs deal with Great Eastern to help people lead healthier lifestyles with wearable...

Australia's FCAI raises awareness of faulty airbags with help from The Monkeys and Accenture...

Australia advertising industry creates list of best practices to improve transparency and brand...

90min forms content partnership with Sina Sport to reach Chinese football fans

The Drum Network

Slow down and think about Google’s speed update

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

Amazon says its advertising business is now worth $2.2bn

Tencent Video crowned as market leader in China, beating out Youku and iQiyi

Fairfax Media and Nine Entertainment to merge by the end of 2018

Augmented reality needs to demonstrate consistent value and utility before mainstream adoption...