The world’s most-awarded health & pharma campaigns
As part of The Drum’s Health & Pharma Focus, we revisit the World Creative Rankings to find out which campaigns from the ever-evolving sector were the most awarded last year.
‘Dogs Without Borders’ by VML New York
Recently, we have been revealing the world’s most-awarded advertisers, agencies, people and campaigns. This week, to coincide with The Drum’s Health & Pharma Focus, we dig into the campaigns list once more, spotlighting work from the healthcare and pharmaceuticals industries that picked up the most gongs at 2023’s award shows.
1. Eurofarma ‘Scrolling Therapy’ by Dentsu Creative Buenos Aires
The most-awarded Health & Pharma campaign in the World Creative Rankings 2024 came from Dentsu Creative Buenos Aires. Its ‘Scrolling Therapy’ campaign for Eurofarma promoted an innovative new app that is helping people with Parkinson’s disease regain their facial expressions. Many people with Parkinson’s have facial masking, which means they are unable to smile or frown, and the app provides them with regular exercises by using their facial movements to scroll and control their mobile phones.
2. French-Brazilian Oncology Society ‘Dogs Without Borders’ by VML New York
The second-most-awarded Health & Pharma winner in the World Creative Rankings was ‘Dogs Without Borders,’ a campaign by VML New York for the Society of French-Brazilian Oncology and Kdog. Research shows that 55% of the world’s population lives in rural areas, with billions many miles from medical attention. VML’s campaign promoted Dogs Without Borders, a first-of-its-kind initiative using medical dogs to sniff out diseases such as cancer in remote areas where doctors and diagnostics are out of reach. Dogs Without Borders rescues dogs waiting to die in shelters and trains them to save people living in isolated locations.
3. Horizon Therapeutics ‘Eyedar’ by Area 23
The third-most-awarded Health & Pharma campaign of 2023 was ‘Eyedar’ by Area 23 for Horizon Therapeutics. An initiative driven by tech and AI, the Eyedar app allows blind people to visualize the world around them through echolocation. Lidar scanning, 3D mapping and some training enable blind people to interpret the sounds around them to build a simple mental visualization of the world, giving them added independence and improving quality of life.
The World Creative Rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs throughout the previous calendar year.
That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2023. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are then split by country and region. The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.
Head over to our dedicated World Creative Rankings hub to see the full list of most-awarded entertainment campaigns in the world, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.