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Below the line

Latest marketing and advertising news for Below the line, including insights and opinions.

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Lance Armstrong returns in wellness brand Onnit’s testicular cancer fundraising spot

17 November 2018

Love Has No Labels campaign continues with short film by David Nutter and Lena Waithe

13 November 2018

Chappy inks Glaad partnership to raise funds in-app for LGBTQ community

12 November 2018

HP’s latest ‘Reinvent Mindsets’ effort highlights hiring military veterans

12 November 2018

Creative Works salutes Veterans Day

11 November 2018

Sheetz sends out fleet of art trucks to bring attention to its children’s charity

08 November 2018

AARP and the Ad Council highlight unpaid Latino family caregivers

01 November 2018

McCann China appoints Sheena Jeng as chief creative officer

28 October 2018

R/GA and the Ad Council bring back GoVoteBot for midterm election

26 October 2018

Hyundai CMO Evans: '94% of customers like or love our car-buying process'

24 October 2018

Filmmaker Darren Aronofsky asks Gen Z activists to state why they are voting in 2018

15 October 2018

Reebok is building an in-house influencer team

12 October 2018

HP and Girl Rising feature stories of empowerment to celebrate International Day of the Girl

11 October 2018

Wongdoody and SheSays partner to empower girls on International Day of the Girl Child

10 October 2018

Mike Rowe gets an uncomfortable rubber glove in PSA for prostate awareness

09 October 2018

Pharma spoof ‘Voter RX’ offers cure for ‘electile dysfunction’ in effort to get out the vote

09 October 2018

Barbie wants to close the ‘dream gap’ between young girls and boys

09 October 2018

Monica Lewinsky releases star-studded ‘Defy the Name’ anti-bullying campaign

05 October 2018

Serena Williams works with the Allstate Foundation to call attention to signs of financial...

05 October 2018

Goldman Sachs celebrates 10,000 Women with empowering campaign

04 October 2018

UN's Unstereotype Alliance explores adland's part in erasing harmful stereotypes

02 October 2018

Stars go silent in HBO’s ‘Rock the Vote’ promo citing that the most important voice is yours

27 September 2018

US Creative Work of the Week: Partners + Napier gets out the vote

26 September 2018

The UN launches unsettling ‘Feed Our Future’ social and cinema campaign to help end hunger

24 September 2018

‘Use Your Vote’ from Levi’s and FCB inspires people to get to the polls

24 September 2018

Michelle Obama leads a star-filled cast to encourage students to take control of their future

19 September 2018

Ad Council campaign pushes back against bullying in schools through positivity

18 September 2018

Media, entertainment and consumer brands band together to ‘advance civic engagement’ before...

17 September 2018

‘The Vote Needs U’ encourages voters to take a stand on hot-button issues

14 September 2018

Goodwill and the Ad Council ask people to ‘Bring Good Home’ to support communities

13 September 2018

Jun Group acquired by Advantage Solutions to refine firm’s retail solutions

10 September 2018

Girls are encouraged to pursue Stem careers in Ad Council campaign

10 September 2018

Stand Up to Cancer partners with Connekt to let audiences engage in real time through advanced...

07 September 2018

Fema, Facebook and the Ad Council come together for preparedness campaign

PopSugar and Doner team up to put a period on melanoma and remind people to get checked

Ads We Like: HP gives an exercise in what makes up a ‘typical’ American family