Skip to content

Below the line

Latest marketing and advertising news for Below the line, including insights and opinions.

Never miss a beat, sign up to your newsletter

Spanish LGBT community brings ‘hidden flag’ to Russia to celebrate Pride

UK heatwave inspires WaterAid to design Spotify playlist for four-minute showers

Australian consumers value price ahead of brands, according to new research

Mic check: how voice search can help regain consumer trust

Most Valuable Candy: Trolli caps James Harden's MVP season with lifesize gummi shoe

Ad Council creates story-driven mobile chat to combat teenage drinking and driving

Ikea finds practical use for its cardboard box waste in helping kids create toys

Asia Pacific to account for 33.8% of global ad spend in 2020

Truth Initiative, Ad Council and US government join forces on national effort to fight opioids

Visit Seattle encourages people to 'Sea Love' in social Pride Month campaign

HP data shows that diversity makes good business sense and backs it up with #MoreLikeMe campaign

Susan G. Komen & the Ad Council launch campaign to educate black women about breast cancer...

The Drum @ Cannes Lions 2018: Drum Arms pub, a luxury boat, lots of talks & big reveals

The Drum Network

Coalition for Better Ads appoints Innity as first Asia member

Ad of the Day: Ogilvy reminds Amazonian women to fight cervical cancer with blooming flower

David and Macma continue to call attention to breast cancer screening with new social video

California points out flavor deception for kids in the tobacco industry’s new products

AT&T’s ‘It Can Wait’ campaign shows what distracted driving victims would look like if they...

Belgian rail company turns Brussels residents into giant hologram statues

Truth campaign says the only bad butts are the ones at the ends of cigarettes

Y&R creates exclusive ‘Feminist Letters’ font to call attention to women’s issues

The Drum Network

Buxton aims to give London Marathon runners a deserving seat

Sharp's Brewery and Universal Music support the musical debut of the ocean

Ad Council introduces ‘Beyond I Do’ campaign to raise awareness about LGBT discrimination

FF Los Angeles helps preserve the oceans by mining for Bitcoin

Tourism Australia puts creative advertising account out to pitch

São Paulo reaches out to homeless through street art

Big Fuel founder Avi Savar joins consumer intelligence platform Suzy as president

The Drum Network

From desktop to AI-first: why B2B companies should look beyond mobile-first strategies

Ad of the Day: Kids for Privacy campaign aims to help kids stay safe from online predators

Powerful images of extreme storms dominate campaign for World Climate Day

Google Chromebooks names Arts & Letters its lead creative agency

Sandy Hook Promise launches chilling video to promote campaign against gun violence

Byron Allen’s Entertainment Studios purchases the Weather Channel from Comcast/NBCUniversal

Brands bring attention and fundraising to International Water Day

Canadian Down Syndrome Society says not to be ‘sorry’ on World Down Syndrome Awareness Day