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Latest marketing and advertising news for Below the line, including insights and opinions.

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HP and Girl Rising partner to educate and equip 10 million students and teachers

11 October 2019

Los Angeles LGBT Center video highlights family acceptance on National Coming Out Day

09 October 2019

UN World Food Program takes to the cinema to fight global hunger

26 September 2019

How P&G’s ‘The Look’ continues to spark conversations about bias

24 September 2019

Global Climate Strikes: what brands, agencies and media outlets are doing

20 September 2019

Sandy Hook Promise returns with harrowing back-to-school ad to address mass shootings

18 September 2019

Why the 2020 presidential election could improve the wild west rep of influencer marketing

18 September 2019

‘Flood the News’ wreaks physical climate crisis damage on the front pages of 41 publications

16 September 2019

Mondelez breaks into voice-activated e-commerce with Amazon Alexa

12 September 2019

Movember urges men to talk about mental health on World Suicide Prevention Day

10 September 2019

The Ad Council partners with musicians to encourage young adults to talk about mental health

05 September 2019

‘We're not activists’: Timberland distinguishes its eco focus in first ‘truly’ global push

05 September 2019

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How to fuel your ‘Back to School’ marketing campaigns – 5 top trends to watch

03 September 2019

The Ad Council and Fema team to help kids be ‘Prepared, Not Scared’ for disasters

CNN’s Courageous Studios and Hulu team to help ‘Shape the Future’ for Women's Equality Day

Betty White channels Smokey Bear as the icon turns 75

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The hide and seek of programmatic: how to decode the hidden costs and true value of performance...

Surfrider Foundation’s plastic monster rampages through social media and beaches

Kimberly-Clark teams up with Unicef to tackle child care in LatAm and the Caribbean

Video series sees Melinda Gates recruit a band of comedians to call attention to gender inequality

ESPN and Aspen Institute aim to put the fun back in children’s sports

LandShark Lager adopts sharks to raise awareness during Shark Week

The Ad Council and Autism Speaks partner with Sesame Workshop on early autism screening campaign

Major League Baseball teams up with Stand Up To Cancer to launch touching PSA

Volkswagen supports classrooms with $1m DonorsChoose.org donation

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Adslot unveils whitepaper on maximising programmatic

American Airlines teams with Stand Up To Cancer and Tim McGraw for plane naming campaign

Arnold Schwarzenegger goes undercover for Veloz to try to sell gas guzzlers to electric car...

David&Goliath launches inclusivity initiative in support of Pride

Glass Lions awards honor campaigns for change that challenge gender stereotypes

Booking.com promotes women in tech with $350K scholarship and Code-a-thon hosted by Laura Dern

Behind Aflac’s branded product helping kids with cancer

Ad Council Alzheimer’s and Father’s Day campaigns remind us of the things we never want to...

Verizon partners with PFLAG to help unite families as part of its Pride efforts

Adobe, Pantone and The Ocean Agency combat climate change with coral-inspired colors

American Lung Association combats e-cigarette use by teens on World No Tobacco Day