Skip to content

Below the line

Latest marketing and advertising news for Below the line, including insights and opinions.

Never miss a beat, sign up to your newsletter

The rise of the rural cosmopolitan

02 January 2020

Yule log replaced with Amazon rainforest fire to remind people of deforestation

17 December 2019

Verbal abuse awareness campaign uses Alexa to combat domestic violence

09 December 2019

Amazon celebrates Giving Tuesday with help from Alexa and Robert Downey Jr

03 December 2019

Disability action groups call for better representation in media and advertising

03 December 2019

Black Cat Friday helps save black cats in need by shopping on Amazon

02 December 2019

Netflix secures New York’s Paris Theater as its own experiential brand hub

25 November 2019

After decades of direct sales, a ‘reignited’ Tupperware is finally embracing modern channels

21 November 2019

Royal Canadian Legion marks Remembrance Day by asking gamers to stop playing

11 November 2019

NBCU and the Ad Council bring attention to LGBTQ+ inequality issues

29 October 2019

‘No White House response' from SJP’s ‘fake news’ cease and desist letter

29 October 2019

Creative Director’s Choice: MCD Partners’ John Caruso on the Sandy Hook Promise PSA

24 October 2019

Ad Council spots show the rewards of adopting teens from foster care

24 October 2019

The evolution of the digital industry: Looking back on the last 25 years

24 October 2019

Stephen Fry, Nicole Scherzinger, Bear Grylls tell tall moustache tales for Movember

22 October 2019

Free the Work launches discovery platform to connect underrepresented creators

21 October 2019

HP and Girl Rising partner to educate and equip 10 million students and teachers

11 October 2019

Los Angeles LGBT Center video highlights family acceptance on National Coming Out Day

09 October 2019

UN World Food Program takes to the cinema to fight global hunger

26 September 2019

How P&G’s ‘The Look’ continues to spark conversations about bias

24 September 2019

Global Climate Strikes: what brands, agencies and media outlets are doing

20 September 2019

Sandy Hook Promise returns with harrowing back-to-school ad to address mass shootings

18 September 2019

Why the 2020 presidential election could improve the wild west rep of influencer marketing

18 September 2019

‘Flood the News’ wreaks physical climate crisis damage on the front pages of 41 publications

16 September 2019

Mondelez breaks into voice-activated e-commerce with Amazon Alexa

12 September 2019

Movember urges men to talk about mental health on World Suicide Prevention Day

10 September 2019

The Ad Council partners with musicians to encourage young adults to talk about mental health

05 September 2019

‘We're not activists’: Timberland distinguishes its eco focus in first ‘truly’ global push

05 September 2019

How to fuel your ‘Back to School’ marketing campaigns – 5 top trends to watch

03 September 2019

The Ad Council and Fema team to help kids be ‘Prepared, Not Scared’ for disasters

CNN’s Courageous Studios and Hulu team to help ‘Shape the Future’ for Women's Equality Day

Betty White channels Smokey Bear as the icon turns 75

The hide and seek of programmatic: how to decode the hidden costs and true value of performance...

Surfrider Foundation’s plastic monster rampages through social media and beaches

Kimberly-Clark teams up with Unicef to tackle child care in LatAm and the Caribbean

Video series sees Melinda Gates recruit a band of comedians to call attention to gender inequality

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or