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Below the line

Latest marketing and advertising news for Below the line, including insights and opinions.

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Los Angeles aims to curb gun violence with ‘Louder Than Guns’ OOH campaign

Billie Eilish and Ava Max help call attention to mental health issues in Ad Council campaign

Facebook introduces anti-stigma campaign to ‘Stop Opioid Silence’

How the crisis of trust is taking conscious consumerism to new heights

Young girl teaches active shooter drill to adults in March for Our Lives video

Reeve Foundation wants to change how people view those with disabilities

Earth Day: brands and organizations making a difference

Ad Council partners with Snapchat to expand on bullying prevention campaign with Lens Challenge

A ‘Pollution Souvenir’ of canned air from Chiang Mai calls attention to smog problem

Movable Ink brings AR fun, and more funds, to The Movember Foundation

Budweiser salutes Dwyane Wade as a player and inspirational figure as he retires from the NBA

Corona blocks Ipanema Beach with trash wall to highlight ocean pollution

Smokey Bear turns 75 and gets new voices from Stephen Colbert, Al Roker and others

Canadian clothier transforms MAGA hat into a symbol of peace and acceptance

Brands and agencies call attention to the pay gap on Equal Pay Day

European Wax Center tells women to #AxThePinkTax

World Water Day roundup: campaigns raise awareness and money for clean water

Hershey activates ‘meaningful connections’ legacy to host summit on teenage isolation

FCB Mexico and Small honor World Down Syndrome Day with ‘Reasons to Celebrate’ awareness campaign

Karlie Kloss teams with Ad Council’s ‘She Can Stem’ campaign on Pi Day

‘Unreadable Books’ campaign jumbles titles to raise awareness of illiterate New Yorkers

Non-profit Grounded takes shape thanks to 72-hour creative sprint by Good Measure and Ueno

Ad Council and Hunter Hayes call out ‘warning signs’ to avoid drinking and driving

Amazon discontinues Dash buttons, a DTC forerunner

Oreo to unveil Game of Thrones ‘loyalty pledge’ in its biggest collaboration of 2019

28 February 2019

Southern Poverty Law Center releases music to empower immigrants to fight for their rights

25 February 2019

What can Trader Joe’s teach the ad industry? A lot.

22 February 2019

Vans kicks off new 'Era' with updated tech as it eyes global expansion

22 February 2019

The Drum Network

What men really want (in return for loyalty)

20 February 2019

Love, and profit, are in the air for the 'most intimate brands'

14 February 2019

Olivia Munn and Rachel Bloom and the Ad Council encourage shelter pet adoptions on Valentine’s...

14 February 2019

How Persado's AI helped clean water charity take 'trial-and-error' out of Facebook ads

13 February 2019

Ad Council's 'Love Has No Labels' docuseries continues bringing people together

12 February 2019

Increase the future value of every customer — in 2019 and beyond

06 February 2019

Sarah Jessica Parker reprises Carrie Bradshaw role in Stella ‘Pour it Forward’ ad

24 January 2019

Kraft to open grocery store to support government workers affected by shutdown

16 January 2019