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Below the line

Latest marketing and advertising news for Below the line, including insights and opinions.

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Big ideas can wait, look for small ideas that can help lives

‘The joy of not yet’: why marketers need to sell anticipation, not just products

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Contextual advertising: the solution to a cookie-less future?

Modern Marketing

Behind Singapore's Twitch taxi livestreams that aim to inspire future travel

Modern Marketing

Can Sebamed change how soaps and shampoos are marketed in India?

Why are the Indian honey marketers in a soup?

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Tactics for achieving retail success through digital transformation

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The future of header bidding

The Drum Network

Become a carbon neutral company in 3 steps

The Drum Network

Purpose is a spectrum, where does your company fall?

The Drum Network

Measuring the mental wellbeing of the PR and comms industry (and what it means for you)

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How to play the long game in today’s e-learning market

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7 steps subscription brands can take to reduce churn

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Digital advertising tips in the face of Covid-19

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Planning for a Christmas like no other

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New survey shows the effect of coronavirus on digital, creative and tech salaries

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How agencies can deliver more value to their clients with fewer resources

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Search could be every marketer's secret sauce

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Coronavirus is making agencies focus more on quality and less on ‘presenteeism’ culture

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The Drum webinar: using data to exceed client expectations

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Why moving away from third party data could ‘revive’ marketing

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It’s time for digital advertisers to measure beyond verification

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The Outsiders – Iris and The Drum

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Why marketers must look beyond cookies and rethink data in the 2020s

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The rise of the rural cosmopolitan

Yule log replaced with Amazon rainforest fire to remind people of deforestation

Verbal abuse awareness campaign uses Alexa to combat domestic violence

Amazon celebrates Giving Tuesday with help from Alexa and Robert Downey Jr

Disability action groups call for better representation in media and advertising

Black Cat Friday helps save black cats in need by shopping on Amazon

Netflix secures New York’s Paris Theater as its own experiential brand hub

Modern Marketing

After decades of direct sales, a ‘reignited’ Tupperware is finally embracing modern channels

Royal Canadian Legion marks Remembrance Day by asking gamers to stop playing

NBCU and the Ad Council bring attention to LGBTQ+ inequality issues

‘No White House response' from SJP’s ‘fake news’ cease and desist letter

Creative Director’s Choice: MCD Partners’ John Caruso on the Sandy Hook Promise PSA