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Advertising

Find out five main reasons why marketers care about identity

Why identity matters to marketers

Who are you? Not an easy question to answer. Now imagine the pickle that marketers are in trying to understand the many dimensions that make up their best customers, who are changing all the time. Identity has become highly politicized (and... Read more

Megan McKenna - 30/07/2020
Advertising
There has been an increase in demand for marketers and creatives with a more multi-disciplinary skill set

New survey shows the effect of coronavirus on digital, creative and tech salaries

Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to... Read more

George Greenaway-Poole - 29/07/2020
Advertising
How does a brand reclaim its challenger status?

PHD and eatbigfish launch episode two of their six-part podcast series

In the second episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger Strategies for a New Era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers,... Read more

Jessica Ozdemir - 28/07/2020
Advertising
Why and how has the brand-agency partnership proved indispensable to marketers during COVID-19?

How agencies turned adversity into opportunity

The impact Covid-19 has had is undeniable. The past few months have represented a level of universal change in society that no one could have predicted or has experienced previously. ... Read more

Emmanuel Josserand - 27/07/2020
Advertising
PHD has launched the first podcast in their six episode series.

PHD and eatbigfish launch new podcast series Overthrow II: Challenger strategies for a new era

Adam Morgan, founder of eatbigfish, and Malcolm Devoy, chief strategy officer at PHD Worldwide, join forces once again to introduce the podcast spin-off of their publication ‘Overthrow II – 10 strategies from the new wave of... Read more

Jessica Ozdemir - 20/07/2020
Advertising
Fiksu talks about BidMind, their new self-serve platform for marketing on CTV

The connected TV future is now

Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).  ... Read more

Oleg Fogel - 09/07/2020
Advertising
We need to start looking at brand in terms of its own place in the journey and how in itself it drives performance for key goals

All Weather Marketing Part 3: marketing brand to the CFO

During tough economic times marketers face many challenges: reduced budgets, fewer resources, a struggle to get customers to convert, and an uncertain outlook that makes planning particularly hard. ... Read more

Victoria Pattinson - 01/07/2020
Advertising
The evolution of search has set new standards for companies to show their trustworthiness – and their humanity.

Search could be every marketer's secret sauce

When Bell Laboratories designed the Audrey system to recognise the numbers one to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling.... Read more

Lauryn Chamberlain - 30/06/2020
Advertising
There are millions of people broadcasting on social media but few do so well

B2B social media sucks

It’s time to address the elephant in the room. ... Read more

James Saward-Anderson and Maxwell Hannah - 23/06/2020
Advertising
How is your advertising building a bridge to a sustainable future for your business?

All-weather marketing part 2: WPP on building a bridge to the future

Marketing in turbulent times isn’t just about making the decision to keep advertising. It involves asking meaningful questions about what you’re advertising for. Being clear about your objectives and the timeframe over which you plan... Read more

James Gill - 17/06/2020
Advertising
The future feels unpredictable right now - try out Yext Answers to make sure your website is giving accurate answers

6 things brands should do when the future feels especially unpredictable

Unless you’re LVMH and are able to convert Christian Dior, Givenchy or Guerlain perfume manufacturing factories to pump out hand sanitiser, or a 1,000-year-old mill in England dusting itself off and returning to bread-making ... Read more

Lauren Cuthbert - 05/06/2020
Advertising
Brands are now part of a global conversation more than ever along with millions of fans

How Covid-19 has propelled brands into the era of ‘talent marketing’

Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talent have taken the lead by becoming live broadcasters,... Read more

William Soulier - 21/05/2020
Advertising
What transformative leaders do in hard times

Business principles to live by: What transformative leaders do in hard times

During my 30-year career in strategy and operational finance, I’ve seen some of the most interesting companies through some of the most interesting times. My experience at Amazon, Electronic Arts, NBC, Delta Airlines, and now LiveRamp... Read more

Warren Jenson - 07/05/2020
Advertising
Data-driven personalisation allows advertisers to tailor audio ads to context in real time

Why personalised audio is the future

Audio isn’t the blunt megaphone it was when broadcast radio was the only option for advertisers. Digital audio commands just under 37 million listeners in the UK and music streaming apps such as Spotify offer addressable... Read more

Niki Stoker - 04/05/2020
Advertising
Tune in for the SponsorshipX Virtual Series: The Impact of COVID-19 on Consumerism and Sponsorship

The impact of Covid-19 on sponsorship budgets

If you’re like me you are completely vexed on how to figure out the impact of Covid-19 on the business, sponsorship, and marketing landscape. Let alone the more troubling issue of its impact on humankind.  ... Read more

Mark Harrison - 17/04/2020
Advertising
The economic uncertainties of a world in lockdown could provide the bold marketer with opportunities.

Advertising in a time of trouble

So, there you are, enjoying a picnic in a woodland glade when out of nowhere comes a bear. ... Read more

Patrick Collister - 20/03/2020
Advertising
In-game advertising uses contextual advertising, delivering an engaging experience without the use of third party data

In-game: The dawn of a new ad category

Hardly a week goes by without a headline casting doubt over the future of digital advertising. Whether it’s Google’s announcement about phasing out third-party cookies in Chrome, the ICO’s decision to step up regulatory activity... Read more

James Draper - 18/03/2020
Advertising
The Case for Creativity found that creatively-awarded campaigns are 27% more effective

Creativity back on top: why creative data will dominate this decade.

Despite the ‘data boom’ that spread like wildfire during the last decade, the creative side of marketing has remained relatively untouched by the industry’s fascination with data-driven practices. ... Read more

Jergan Callebaut - 02/03/2020
Advertising
It’s time for digital advertising to deliver better success metrics

It’s time for digital advertisers to measure beyond verification

The first banner ad was posted online in 1994, marking the beginning of the digital advertising industry. In those early years, advertising online was an unpolished and somewhat awkward experience for the user, but marketers quickly realized the... Read more

Charlotte Raimondi - 20/02/2020
Advertising
Account planning as an approach for generating insights tracks back to the mid-1960s

How account planning can plant the most powerful ideas in B2B marketing

In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B... Read more

Derek Stewart - 19/02/2020
Advertising

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