Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.
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How a multi-million-pound investment from Dorfman Media Holdings will allow Talent Village to be at the forefront of this game changing movement.
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TikTok on brand ambassadors, Mattel on the longevity of Barbie and Coca-Cola on storytelling are just three of the events RTL AdConnect has programmed as part of its Cannes Lions Festival activities.
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The meteoric rise of China and its economy is perhaps unlike that of any country before it. In 2018 it grew 6.6% – and that was a slow year (for context, the UK grew 1.4% in the same period).
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Buying and selling media in today’s landscape is ostensibly easy. By 2020 it’s estimated that advertisers will spend approximately $98bn on buying programmatic advertising, which represents 68% of their expenditure on digital media. At...
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When a big company wants to grow mindshare, it supplies brand creative to its media partner, along with instructions for targeting. The task is to place the ads for maximal effect. This was a straightforward task when only a handful of networks...
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Social media started out with Myspace and Bebo (oh the nostalgia) before graduating to platforms such as Twitter and Facebook. Here we are now in 2019, ‘hashtagging’ and ‘storying’ like it’s nobody’s business.
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Because a (very) large part of the worlds’ population is surfing the web and visiting apps, the sheer reach/availability - the marketing-discipline; programmatic display advertising offers – is unmatched/unique.
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Connected TV (CTV) is taking off. We reached 42% penetration in UK households alone last year – but the momentum is truly global and shows no sign of stopping. That presents a wealth of opportunity for advertisers, with some studies showing...
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Sir Martin Sorrell recently sat down to chat with leading digital marketing investor, Florian Heinemann, the founding partner of Project A Ventures, for the Online Marketing Rockstars (OMR) Podcast. OMR is a German digital media and marketing news...
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“If you want to make a ton of money you can help clients figure out their social creative. The agencies don’t want to touch it” Some choice words at my leaving drinks in 2016 after five and a bit years working for a big blue chip...
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We’re an amazing global group of consumers. According to a study by Nielsen, Americans spend nearly 12 hours a day consuming media. Today, content can be seen anywhere, at any time, on any device, nearly worldwide. Platforms like Amazon...
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Agencies! Your competitors are no longer your neighbours in the league tables. In fact, your competitors are no longer limited to agencies in the UK.
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