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Product of the Year, the largest survey of product innovation, has devotedly tracked the ebb and flow of consumer behavior

Product of the Year: health, hygiene and home winners voted in by 10,000 consumers

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Nearly 12 months on from the start of the pandemic, our consumer landscape has changed in many ways. And while the pandemic has presented the retail and FMCG industries some of the most colossal and unexpected challenges, it has also been a year... Read more

- 25/02/2021

Early data suggests that a lot of the burden of the pandemic has fallen on women and has negatively impacted their careers

We can’t blame a pandemic for regression in workplace gender equality

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CX Spotlight is an official supporter of International Women's Day 2021. Here, the conference’s organiser, HubSpot, explains why post-pandemic growth must be approached in an inclusive way. ... Read more

Crevan O’Malley - 22/02/2021

Marketers were challenged last year in ways they’ve never been before, and digital communications has played a central role

Digital channels and SMS messaging: a B2C marketer’s action plan for 2021

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Last year highlighted the inherent need humans have to connect with each other. Stuck indoors and encouraged to stay as far away from other humans as possible, many of us found creative ways to connect with others remotely in our personal lives... Read more

Laura Apel - 18/02/2021

Leading brands like Fred Perry and The Modern House are giving a traditional tool a very modern makeover

Old tool, new tricks: why the coolest brands are turning to newspapers in 2021

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With groaning inboxes and overflowing social media feeds, the battle for attention in the online world today is fiercer than ever. ... Read more

- 17/02/2021

The step-by-step guide explains how to effectively measure attention across display, mobile, video, and branded content

Can you measure consumer attention? Yes – here’s how

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In the modern media landscape, there are more devices, channels, platforms, publishers and content than ever before. And consumer attention is fragmented across all of these at any given moment. ... Read more

Mark Kopera - 09/02/2021

Porter Novelli share their predictions for the year ahead

Evolving purpose: what’s next for stakeholder-centered business

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Rinse and repeat. As each year ends, the typical marketer routine sets in. We turn to our Twitter feeds, inboxes and favorite publications to get our annual dose of year-ahead predictions – arming ourselves with useful tips to prepare,... Read more

Whitney Dailey - 29/01/2021

Studies into gaming audiences are often over-simplified, focusing purely on platform or demographic metrics

The gaming audience is more diverse than you think

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For gaming, the time is now. In an increasingly virtual world, never before has there been as much attention on gaming and its role as a powerful social connector. Yet meaningful conversations around the opportunities for brands and marketers... Read more

Jonathan Stringfield - 28/01/2021

No cookies, no problem!! 25% of CMOs Adopt Zero Party Data Strategies in 2021

6 things marketers need to know for a successful 2021

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With all that’s happened in 2020, consumers are looking to interact with brands that can personalize their experience, while still respecting their privacy. Personalization is THE thing we think everyone will be talking about this year. Here... Read more

Richard Jones - 28/01/2021

Discover the trends shaping the B2B demand and ABM landscape in 2021

Key opportunities for demand and account-based marketing leaders in 2021

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The events of 2020 have driven a significant increase in digital consumption. B2B marketing leaders have the unique opportunity to use this to advance their demand and ABM agendas. To seize the moment, here are three recommendations marketing... Read more

Isabel Montesdeoca - 27/01/2021

DoubleVerify share three interrelated trends brands should be aware of as they build innovative strategies for 2021 and beyond

Emerging channels, privacy and safety must be brand priorities in 2021

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Following the first lockdown, consumers more than doubled their daily time spent reading and streaming online content, a DoubleVerify/Sapio study found. But consumption habits have not only surged in recent months, they have fundamentally shifted.... Read more

Tanzil Bukhari - 27/01/2021

The lessons learnt from 2020 about engaging customers through fewer digital channels will need to evolve in 2021

Creating a single point of truth for marketing, sales and customer experience

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Where 2020 was, for many businesses, characterised by doing what needed to be done to survive, that approach needs to be reassessed in 2021. While the landscape is still constantly shifting, businesses are going to need to take a step beyond... Read more

Inken Kuhlmann-Rhinow - 27/01/2021

The industry is rapidly changing and coming to grips with the imperative need for more independence

Adtech has evolved: is your media plan fit for 2021?

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This is every marketer’s dilemma: you’ve got a brief, a budget, performance goals to hit and many adtech partners and platforms to pick from to execute your plan. So how do you choose which one? Doesn’t it seem like it was easier... Read more

Piper Bledsoe - 26/01/2021

One impactful way to derive insights, without reliance on external providers, is through zero-party data

How to future-proof personalisation in a post-cookie world

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In a post-cookie world, a brand’s marketing success hinges entirely on building content, products and experiences that consumers will opt-in for. Which begs the question, how do brands incentivise opt-in? The answer: ... Read more

Piper Bledsoe - 21/01/2021

FleishmanHillard Fishburn have recently introduced their newly-established creative offering , Ensemble Studio

Five reasons to invest in design today to prosper tomorrow

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Investing in design – and design thinking – is one of the most important ways for businesses to navigate and succeed in an uncertain future. Even a reasonably small investment can bring rich and lasting rewards for companies and their... Read more

Sally Eggeling - 20/01/2021

Data as we know it is changing, but brands with robust technology and internal processes in place can still flourish

The cookie crumbles: why it's time to redefine your data strategy

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Data as we know it is in a state of deprecation and renewal — leaving many marketers to wonder what they should do to maintain data access and quality across all media. For many that lack a roadmap, the future consequences feel dire, and yet... Read more

Piper Bledsoe - 18/01/2021

When the future is uncertain, advertisers must account for all eventualities – agility is the perfect way to do this

The case for dynamic advertising in an uncertain world

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When the pandemic hit and lockdown brought the UK to a grinding halt, many advertisers slammed on the brakes, pausing campaigns in flight or delaying them until later in the year. ... Read more

Silke Zetzsche - 14/01/2021

PHD and eatbigfish explore what we can learn about being a challenger in a large organisation

How to harness the power of a start-up mentality in a large organisation

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In the fifth episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger strategies for a new era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan talks to Lisa Kirkbright,... Read more

Jessica Ozdemir - 12/01/2021

All too often, B2B marketing allows itself to be driven by data and metrics rather than emotion and stories

The role of storytelling in our B2B business

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Storytelling is a fundamental tool for marketers, no matter the industry or business sector. But while that’s a no-brainer in B2C, the concept seems almost daring in the B2B space. ... Read more

Sophie Kreuzer - 16/12/2020

At Adform, we have a fully flexible setup that enables transactions on all types of IDs without prejudice to one or the other

‘The identity issue must be solved’: Adform’s Jochen Schlosser on the future of the web

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With Chrome slated to switch off third-party cookies within the next two years, what is your view on the identity state of play across the adtech ecosystem? ... Read more

- 08/12/2020

The industry is rapidly changing and coming to grips with the imperative need for more independence

What your 2020 media plan reveals about adtech’s evolution

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This is every marketer’s dilemma: you’ve got a brief, a budget, performance goals to hit and many adtech partners and platforms to pick from to execute your plan. So how do you choose which one? Doesn’t it seem like it was easier... Read more

Piper Bledsoe - 07/12/2020

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