Marketing can change the world
Newsletter

Editions

Subscribe
Newsletter
Subscribe

Sections

News

The Latest news for the marketing & media industries.

Creative Works

Explore the latest, and greatest, creative work from around the globe.

Awards

Providing great companies with the recognition they deserve.

Events

Holding events to support, inform, challenge and advise.

The Drum Network

Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations.

Research

Features providing insights into the marketing industries.

Network

Take a fresh approach to raising your profile with potential clients.

Jobs

Search 2,345 jobs in marketing, advertising, creative and media.

Works

Creating compelling content your customers will love.

The fastest way to find the right agency

Follow The Drum

Marketing can change the world
Newsletter
Subscribe to The Drum Ink

Sections

Knowledge Bank - Advertising

Advertising

Martech, one of the most important marketing disciplines of all time

Why martech is a marketing issue for every CMO

Marketers can't afford to ignore Martech. The upcoming #MarTechFest aims to help make the space a little simpler for all of us to understand ... Read more

- 10/09/2019
Advertising
As the industry’s perspective on advertising creative changes, we need to approach it in a whole new way

We should change the way we think about creative

Only a few years ago, you could clearly distinguish between banners for brand awareness and those for sales conversion. Due to different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal... Read more

Pauline Lemaire - 21/08/2019
Advertising
Can mobile be the one device to connect them all?

Closing the circle: connecting the world of programmatic advertising

80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad spend since 2015. With this, other trends are continuing to soar, such as Connected TV... Read more

Ekaterina Rabe - 21/08/2019
Advertising
The customer, vendor, and agency equilateral triangle

The customer, vendor, and agency equilateral triangle

It’s all about relationships, trust, and open channels of communication. A collaborative approach between customer, vendor, and agency reaps huge benefits for all parties.  ... Read more

Roland Benedetti - 20/08/2019
Advertising
Find out how to choose your brand font

Everything you need to find “your type”: How to choose your brand font

Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process. ... Read more

- 03/07/2019
Advertising

Talent first, influence second

How a multi-million-pound investment from Dorfman Media Holdings will allow Talent Village to be at the forefront of this game changing movement. ... Read more

- 01/07/2019
Advertising
Cannes Lions x RTL AdConnect

Cannes Lions x RTL AdConnect: Mattel, Dunkin’ and Coca-Cola talk brand responsibility and more on the final day

Cannes Lions, Day 4: Thursday was a day of responsibility and engagement. ... Read more

- 21/06/2019
Advertising
Cannes Lions x RTL AdConnect

Cannes Lions x RTL AdConnect: Kem Centinay and TikTok talk influencers and brand ambassadors on day three of Cannes

This third day on RTL AdConnect’s beach was dedicated to influencer marketing and creativity. ... Read more

- 19/06/2019
Advertising
RTL AdConnect in Cannes 2019

Cannes Lions x RTL AdConnect: Bose and CBS Interactive reveal all about innovation on day two of Cannes

Cannes Lions, Day 2: an exciting second day on RTL AdConnect's beach was dedicated to innovation in all its forms. ... Read more

- 18/06/2019
Advertising
Stay tuned to The Drum for a daily round-up of our programme

Cannes Lions x RTL AdConnect: day one features sunshine, networking and chill

Day one of the Cannes Lions got off to a chilled start on RTL Connect’s private beach at the heart of the Croisette. ... Read more

- 17/06/2019
Advertising
RTL AdConnect at Cannes Lions 2019

TikTok, Mattel and Coca-Cola head list of brands speaking at Cannes Lions x RTL AdConnect events

TikTok on brand ambassadors, Mattel on the longevity of Barbie and Coca-Cola on storytelling are just three of the events RTL AdConnect has programmed as part of its Cannes Lions Festival activities. ... Read more

- 17/06/2019
Advertising
Five reasons China is the land of opportunity

Five reasons China is the land of opportunity for marketers

The meteoric rise of China and its economy is perhaps unlike that of any country before it. In 2018 it grew 6.6% – and that was a slow year (for context, the UK grew 1.4% in the same period). ... Read more

- 14/06/2019
Advertising
How necessary is CRO

Why CRO is absolutely necessary for your mobile marketing strategy

What is CRO? ... Read more

- 14/06/2019
Advertising
Find out how you can survive the tech tax

Surviving the tech tax: how to get the most from your working media

Buying and selling media in today’s landscape is ostensibly easy. By 2020 it’s estimated that advertisers will spend approximately $98bn on buying programmatic advertising, which represents 68% of their expenditure on digital media. At... Read more

- 14/06/2019
Advertising
Cannes Lions returns in June

Brewing a culture of creativity to lead future growth

One thing’s for sure. People’s expectations for brands has changed, but our playbook for marketing had not. ... Read more

Jodi Harris - 03/06/2019
Advertising
Cannes Lions returns in June

Brewing a culture of creativity to lead future growth

One thing’s for sure. People’s expectations for brands has changed, but our playbook for marketing had not. ... Read more

Jodi Harris - 03/06/2019
Advertising
Start measuring attentive reach with Adelaide

Cutting through the noise around brand media planning

When a big company wants to grow mindshare, it supplies brand creative to its media partner, along with instructions for targeting. The task is to place the ads for maximal effect. This was a straightforward task when only a handful of networks... Read more

Adam Heimlich - 14/05/2019
Advertising
The future of social media marketing

The future of social media marketing

Social media started out with Myspace and Bebo (oh the nostalgia) before graduating to platforms such as Twitter and Facebook. Here we are now in 2019, ‘hashtagging’ and ‘storying’ like it’s nobody’s business. ... Read more

Alex Packham - 14/05/2019
Advertising
Five key factors for successful programmatic display advertising

Five key factors for successful programmatic display advertising

Because a (very) large part of the worlds’ population is surfing the web and visiting apps, the sheer reach/availability - the marketing-discipline; programmatic display advertising offers – is unmatched/unique. ... Read more

Isua Botman - 13/05/2019
Advertising
Optimising your CTV campaign

People power is the key to making CTV mainstream

Connected TV (CTV) is taking off. We reached 42% penetration in UK households alone last year – but the momentum is truly global and shows no sign of stopping. That presents a wealth of opportunity for advertisers, with some studies showing... Read more

- 02/05/2019
Advertising

Pages

Subscribe to Opinions - Category - Advertising

Latest Opinions from our Columnists

17/09/2019
Global climate strikes: Can agencies afford to be silent?
17/09/2019
The evolving brick-and-mortar; How consumers are driving the physical retail landscape
17/09/2019
#CareerGoals: Is social media the secret to modern success?
More Opinions

Job Search

Jobs ( jobs currently available)

See all
1