Coronavirus has slowed down the pace of the world but it has accelerated the growth of our social media habits to the point some of us rely on it completely for human interaction. Talent have taken the lead by becoming live broadcasters,...
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During my 30-year career in strategy and operational finance, I’ve seen some of the most interesting companies through some of the most interesting times. My experience at Amazon, Electronic Arts, NBC, Delta Airlines, and now LiveRamp...
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Audio isn’t the blunt megaphone it was when broadcast radio was the only option for advertisers. Digital audio commands just under 37 million listeners in the UK and music streaming apps such as Spotify offer addressable...
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If you’re like me you are completely vexed on how to figure out the impact of Covid-19 on the business, sponsorship, and marketing landscape. Let alone the more troubling issue of its impact on humankind.
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Hardly a week goes by without a headline casting doubt over the future of digital advertising. Whether it’s Google’s announcement about phasing out third-party cookies in Chrome, the ICO’s decision to step up regulatory activity...
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Despite the ‘data boom’ that spread like wildfire during the last decade, the creative side of marketing has remained relatively untouched by the industry’s fascination with data-driven practices.
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The first banner ad was posted online in 1994, marking the beginning of the digital advertising industry. In those early years, advertising online was an unpolished and somewhat awkward experience for the user, but marketers quickly realized the...
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In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B...
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The bio-rhythm of global sponsorship marketing is tethered to the greatest international stage of them all - The Olympic Games. And Tokyo 2020 will not only be the first Olympic Games of this decade; they will also be the most commercially...
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As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their...
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It's unlikely to have escaped your attention that Google is doing everything it can to kill the cookie, which has been the foundation on which much of the personalisation ad tech has been built. However, the cookie was never intended to be...
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The business world is gearing up for an artificial intelligence (AI) revolution, as the budding technology is expected to grow into a $118.5bn industry by 2025.
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Brands are having to face up to the fact that consumer trust has been broken. But all is not lost. Over the last five years, we’ve seen the likes of Amazon reform customer expectations in terms of logistics, inventory and service, but more...
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Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that...
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Marketers are constantly on the lookout for the next big thing, both when it comes to user demands and the future of the marketing industry. At the moment, many of these conversations focus on automation and AI. While they’ve become the...
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Regardless of your business vertical – retail, FMCG, automotive, financial services or media – one of your primary objectives is building mutually valuable relationships with real people.
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Stein IAS’ purpose is to continually advance the theory and practice of B2B marketing to help make our clients the most important in their markets. We must be doing something right as we’ve just received the 2019 Drum Agency Business...
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The rising number of people leaving London, together with the increasingly cosmopolitan mindset outside the city, is creating a new demographic that will be an important group for brands to connect with in 2020 and beyond.
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Twenty years ago, Joseph Pine and James Gilmore published the book ‘The Experience Economy’. While World Expos, product demonstrations, theatrical and sponsorship activations have been used for over a century, the definition around the...
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