The early days of the Covid-19 pandemic saw the need for large grocery retailers to react quickly to deal with new lockdown measures and increased pressure on the supply chain. And they managed this with admirable flexibility and success –...
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Data as we know it is in a state of deprecation and renewal — leaving many marketers to wonder what they should do to maintain data access and quality across all media. For many that lack a roadmap, the future consequences feel dire, and yet...
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In the next episode of PHD and eatbigfish’s podcast series Overthrow II: Challenger strategies for a new era – a spin-off of their 2019 publication Overthrow II – host and founder of eatbigfish Adam Morgan speaks with Daniel Ord...
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Every brand, agency or ad network can benefit from the tech features of a demand side platform (DSP). The adtech, if properly handled, saves time, money and human resources. You can operate your DSP with – for example – a self-serve...
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As OTT continues to gain popularity, the industry is developing a road map of improvements that will need to be completed before advertisers and publishers can truly achieve programmatic success.
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With the deprecation of third-party cookies and Apple’s new stipulations, which require publishers to obtain consent from users to track them through its Identifier for Advertisers (IDFA), we’re at a pivotal moment in digital...
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Connected TV (CTV) has become an all-encompassing channel for marketers looking to maximize reach and build their brands among the addressable market. With CTV, advertisers can access all kinds of TV viewers, including linear and cord-cutters/cord...
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The paradigm shift seen by marketers during 2020 will be the most challenging that many will experience in their lifetimes. And as shops reopen and workforces return to workplaces, it is all too easy to hope that we are heading back to normal life...
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The connected TV (CTV) market is growing by leaps and bounds and it’s expected that technology penetration into US households alone will reach approximately the 82% mark by 2023. Despite digital television already establishing itself as an...
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We previously explored the unmissable opportunities of gaming. Now, we’re turning our eye to esports – one of the most efficient ways for brands to leverage gaming and strengthen their marketing muscle in games.
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In the third episode of PHD and eatbigfish’s podcast series Overthrow II: Challenger strategies for a new era – a spin-off of their 2019 publication Overthrow II – host and founder of eatbigfish Adam Morgan speaks with Ernesto...
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The subscription e-commerce market continues to see rapid growth, with McKinsey's latest figures suggesting it now totals between $12bn and $15bn in the US alone.
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Advanced TV has been top of mind for marketers and brands as they try to understand how to leverage its potential. A 2019 Limelight report found that between 2017 and 2019, consumer viewing on smart TVs or connected devices increased by 26%. Stay...
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Who are you? Not an easy question to answer. Now imagine the pickle that marketers are in trying to understand the many dimensions that make up their best customers, who are changing all the time. Identity has become highly politicized (and...
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Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to...
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In the second episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger Strategies for a New Era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers, the...
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The impact Covid-19 has had is undeniable. The past few months have represented a level of universal change in society that no one could have predicted or has experienced previously.
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Adam Morgan, founder of eatbigfish, and Malcolm Devoy, chief strategy officer at PHD Worldwide, join forces once again to introduce the podcast spin-off of their publication ‘Overthrow II – 10 strategies from the new wave of...
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Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).
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During tough economic times marketers face many challenges: reduced budgets, fewer resources, a struggle to get customers to convert, and an uncertain outlook that makes planning particularly hard.
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