Celebrated organisational consultant Marie Kondo asks, “Does this spark joy?” when considering which items to keep, and which to throw away when tidying up her home. Interestingly, if I were to distil down much of the activity of...
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For many people, AI has sinister connotations. For them it conjures up a future where robots rule the world and humans are slaves to the algorithm. And they’re right to be wary. But like it or not, it’s here to stay. For the marketing...
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This month, Teads launched the Campaign for Real Media, celebrating the power of premium media to unite and inspire. Each week we look at a different area of publisher content – how magazines represent culture, how national news is the voice...
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Equipping your organisation with the technology to do business at a high level shouldn’t have you waking up in a cold sweat at night. Certainly, there is no shortage of solutions out there. Talking about martech alone, at...
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We know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target audiences is crucial for great ROI. But we rarely put the two together and use the data available to actually analyse what...
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Businesses spend hundreds of millions on digital transformation every year. Large marketing and IT budgets are committed towards producing robust, user centric, AI driven online marketing experiences that are necessary to create leads and build...
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Marketers can't afford to ignore Martech. The upcoming #MarTechFest aims to help make the space a little simpler for all of us to understand
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Only a few years ago, you could clearly distinguish between banners for brand awareness and those for sales conversion. Due to different key performance indicators (KPIs), performance marketing and brand departments co-existed with minimal...
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80-90% of people in the most advanced markets own a smartphone today – and this number keeps growing, allowing mobile advertising to dominate digital ad spend since 2015. With this, other trends are continuing to soar, such as Connected TV...
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It’s all about relationships, trust, and open channels of communication. A collaborative approach between customer, vendor, and agency reaps huge benefits for all parties.
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Choosing the right font for your next project is more than just an aesthetic decision. Brands have numerous factors to consider, from price to deadlines to the importance of being unique, all of which influence the selection process.
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How a multi-million-pound investment from Dorfman Media Holdings will allow Talent Village to be at the forefront of this game changing movement.
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TikTok on brand ambassadors, Mattel on the longevity of Barbie and Coca-Cola on storytelling are just three of the events RTL AdConnect has programmed as part of its Cannes Lions Festival activities.
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The meteoric rise of China and its economy is perhaps unlike that of any country before it. In 2018 it grew 6.6% – and that was a slow year (for context, the UK grew 1.4% in the same period).
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Buying and selling media in today’s landscape is ostensibly easy. By 2020 it’s estimated that advertisers will spend approximately $98bn on buying programmatic advertising, which represents 68% of their expenditure on digital media. At...
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