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Categories Marketing Agencies Creative Media Sustainability Technology

What's the story

Storytelling is the new black as far as the marketing business is concerned; as the sector discovers the power of the strong narrative. So with that in mind The Drum has invited some amazing storytellers from the world of art, music, film as well as marketing, to give us their take on what makes for a great tale.

Award-winning filmmaker Lesley Chilcott explains successful brand integration

29 Jun 2017

3 min read
Award-winning producer and director Lesley Chilcott on branding in film and entertainment
The Oscars
Women's March icon MILCK on what makes a great story

28 Jun 2017

2 min read
Women's March icon MILCK on what makes a great story
storytelling
Lesley Chilcott

21 Jun 2017

2 min read
An Inconvenient Truth producer and director Lesley Chilcott talks storytelling through cha...
The Oscars
Richard E. Grant discusses storytelling at Advertising Week Europe

14 Jun 2017

2 min read
Withnail & I and Logan star Richard E. Grant on the secrets of storytelling
Advertising Week
Allison Schroeder, Academy Award-nominated screenwriter of Hidden Figures

07 Jun 2017

2 min read
Hidden Figures screenwriter Allison Schroeder on what makes great storytelling in The Drum's...
SXSW
David Harbour, star of Stranger Things, on storytelling

31 May 2017

2 min read
Stranger Things star David Harbour shares storytelling secrets in The Drum's new series 'What's...
netflix
David Harbour shares his thoughts on storytelling at Whosay studio in NYC

25 May 2017

5 min read
'What's the Story?' series to focus on storytelling craft
storytelling

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024