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Categories Marketing Agencies Creative Media Sustainability Technology

Search Marketing

The OpenAI logo and an abstract depiction of a neural network

17 May 2024

5 min read
OpenAI and the disruption of brand search: Does Google finally have a competitor?
The Drum Network
A magnifying glass against a blue background

24 Jan 2024

5 min read
Is 2024 the year that social search takes over (and ‘social SEO’ becomes essential)?
The Drum Network
An abstract, prismatic view through an aperture in a modernist building

23 Jan 2024

4 min read
Will Google’s imminent AI results page kill click-through? Not if you’re prepared
The Drum Network
A Specsavers Opticians logo sign outside its store in Northampton town centre

28 Nov 2023

6 min read
Results revealed at The Drum Awards for Search 2023
Search Marketing
A busy New York street, in black and white

22 Sep 2023

5 min read
How retailers can use local PPC to drive footfall
The Drum Network
A person looking into a magnifying glass, enlarging the appearance of their face

14 Sep 2023

2 min read
The Drum Network Podcast: The evolution of search journeys, from Google to social
Search
Snacks aisle in grocery store

17 May 2023

5 min read
Google’s Search Generative Experience will transform content
The Drum Network
Two men walking camels in the desert

16 May 2023

5 min read
Are you addressing all 3 stages of the search journey?
The Drum Network
A seaside coin-operated 'viewing machine'

20 Mar 2023

9 min read
AI integration and TikTok pressure: the next 5 years of search engine marketing
Google

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024