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Digital
Transformation
Festival

16 March - 24 April 2020

Finished

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING

Gordon Young

Editor-in-chief at The Drum

pernod ricard

Latest marketing and advertising news for pernod ricard, including insights and opinions.

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Raja Banerji replaces Philip Ainsworth as Pernod Ricard UK marketing boss

10 December 2019

Martell aims to be the alcohol of choice in China with new storytelling hub

21 June 2019

Pernod Ricard refocuses business and marketing on sustainability: ‘Investors are asking for...

03 April 2019

Pernod Ricard: Brexit won't hit ad spend, but no-deal could be ‘short-term nightmare’

12 February 2019

Absolut continues its festive drink-driving campaign with DJ Roman Kemp on board

30 November 2018

Alliance between drinks giants and tech firms could let people opt out of alcohol ads online

19 September 2018

Pernod Ricard ‘dramatically’ ups Amazon ad spend as it marches on with in-housing push

30 August 2018

The Drum Network

Havana Club appoints Impero to target next generation of drinkers

03 August 2018

The Drum Network

Havana Club appoints Impero to target next generation of drinkers

02 August 2018

Pernod Ricard targets Chinese millennials in bid to grow market share

13 June 2018

Beefeater Gin unleashes the scent of summer in Oxford Circus tube station

18 May 2018

How Chivas is working with the NBA to drive whisky sales in China

19 February 2018

Pernod Ricard not spurred by Unilever warning to overhaul media investments

13 February 2018

The rum war rages on: Bacardi insists its Havana Club is ‘Forever Cuban’ despite criticism...

08 January 2018

Pernod Ricard brands Bacardi rival Havana Club's latest ad campaign that states 'Don't tell...

06 January 2018

The DADI awards

The future of tech platforms: Pernod Ricard UK, BBH, Studio of Art and Commerce, Supareal and...

12 July 2017

Pernod Ricard appoints new UK marketer as Patrick Venning takes global role

11 July 2017

The Drum Network

Malibu launches site to toast National Piña Colada Day weekend

07 July 2017

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

06 June 2017

Whisky brand The Glenlivet hands global account to Wieden + Kennedy Amsterdam

12 May 2017

Pernod Ricard CEO details its media supply chain crackdown as it looks to be less reliant on...

14 February 2017

‘We maybe over limited ourselves’: Pernod Ricard on its changing face of luxury

12 January 2017

Why Pernod Ricard has its eye on the multi-billion-dollar IoT opportunity with its connected...

09 January 2017

Media Buying & Planning

Will 2017 be the year media expertise makes marketing famous?

03 January 2017

notonthehighstreet.com

How a food chain, retailer, drinks giant and luxury hotel have harnessed chatbots this Christmas

19 December 2016

Pernod Ricard aims to make Christmas hosting easier with cocktail chatbot

02 December 2016

Pernod Ricard bolsters in-house expertise amid technology push

24 November 2016

Pernod Ricard wants Malibu to ‘own all summer drinks’ and has picked Huge to push the plan...

11 November 2016

Business on the Move: Huawei, Toyota, Pernod Ricard

30 September 2016

Why Pernod Ricard is confident spending money on targeted ads despite growing industry unease

07 September 2016

How Pernod Ricard is planning to use its employees as brand ambassadors

04 September 2016

Havana Club believes ‘it’s up to us to expose Cuba to the masses’ as it opens immersive pop-up...

10 August 2016

Havana Club to serve up virtual reality alongside immersive theatre at ultra-experiential pop-up

01 August 2016

the&partnership

The&Partnership bolsters North American leadership team with talent from BBDO and Spring Studios

18 July 2016

Pernod Ricard Asia appoints AnalogFolk to lead digital

13 July 2016

Pernod Ricard reveals cryptic design for limited edition luxury whisky The Glenlivet Cipher

07 June 2016

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