Read our new manifesto

Skip to content

pernod ricard

Latest marketing and advertising news for pernod ricard, including insights and opinions.

Never miss a beat, sign up to your newsletter

Promoted

The on-demand economy will fuel shoppable video

Raja Banerji replaces Philip Ainsworth as Pernod Ricard UK marketing boss

Martell aims to be the alcohol of choice in China with new storytelling hub

Pernod Ricard refocuses business and marketing on sustainability: ‘Investors are asking for...

Pernod Ricard: Brexit won't hit ad spend, but no-deal could be ‘short-term nightmare’

Absolut continues its festive drink-driving campaign with DJ Roman Kemp on board

Alliance between drinks giants and tech firms could let people opt out of alcohol ads online

Pernod Ricard ‘dramatically’ ups Amazon ad spend as it marches on with in-housing push

The Drum Network

Havana Club appoints Impero to target next generation of drinkers

The Drum Network

Havana Club appoints Impero to target next generation of drinkers

Pernod Ricard targets Chinese millennials in bid to grow market share

Beefeater Gin unleashes the scent of summer in Oxford Circus tube station

How Chivas is working with the NBA to drive whisky sales in China

Pernod Ricard not spurred by Unilever warning to overhaul media investments

The rum war rages on: Bacardi insists its Havana Club is ‘Forever Cuban’ despite criticism...

Pernod Ricard brands Bacardi rival Havana Club's latest ad campaign that states 'Don't tell...

The DADI awards

The future of tech platforms: Pernod Ricard UK, BBH, Studio of Art and Commerce, Supareal and...

Pernod Ricard appoints new UK marketer as Patrick Venning takes global role

The Drum Network

Malibu launches site to toast National Piña Colada Day weekend

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

Whisky brand The Glenlivet hands global account to Wieden + Kennedy Amsterdam

Pernod Ricard CEO details its media supply chain crackdown as it looks to be less reliant on...

‘We maybe over limited ourselves’: Pernod Ricard on its changing face of luxury

Why Pernod Ricard has its eye on the multi-billion-dollar IoT opportunity with its connected...

Media Buying & Planning

Will 2017 be the year media expertise makes marketing famous?

notonthehighstreet.com

How a food chain, retailer, drinks giant and luxury hotel have harnessed chatbots this Christmas

Pernod Ricard aims to make Christmas hosting easier with cocktail chatbot

Pernod Ricard bolsters in-house expertise amid technology push

Pernod Ricard wants Malibu to ‘own all summer drinks’ and has picked Huge to push the plan...

Business on the Move: Huawei, Toyota, Pernod Ricard

Why Pernod Ricard is confident spending money on targeted ads despite growing industry unease

How Pernod Ricard is planning to use its employees as brand ambassadors

Havana Club believes ‘it’s up to us to expose Cuba to the masses’ as it opens immersive pop-up...

Havana Club to serve up virtual reality alongside immersive theatre at ultra-experiential pop-up

the&partnership

The&Partnership bolsters North American leadership team with talent from BBDO and Spring Studios

Pernod Ricard Asia appoints AnalogFolk to lead digital