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Latest marketing and advertising news for OTT, including insights and opinions.

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Netflix ads: would they turn off subscribers?

The Drum LA brunch event: The Age of Total Video

Mediacorp inks content sharing deal with Iflix

The growing tension of OTT: key takeaways from InFronts 2019

Oracle Data Cloud and Tru Optik partner to expand OTT data marketplace

Netflix tests cheaper subscription plans in India

The Drum Network

The future is in the eye of the consumer: OTT TV and the ad industry

Ad-free TV and news: breaking down Apple’s subscription announcements

Video streaming subscriptions surpass cable customers for first time

One step ahead: how OTT players are staying competitive in a crowded market

Sports and eSports is driving online streaming growth in Australia

25 February 2019

TV viewers open to ads if it means better bundles, study finds

07 February 2019

Netflix and India-based OTT platforms agree on self-imposed censorship code to not show banned...

21 January 2019

What’s next after NBC, Netflix, Sinclair shake up streaming

17 January 2019

Localised content is as important as price when choosing a streaming service in India

18 December 2018

Viu's Kingsley Warner on how the OTT platform works with advertisers & its partnership with...

07 December 2018

Zee5 partners Publicis to strengthen its digital strategy

06 November 2018

Nielsen, Acxiom, Comscore among 11 partners in Roku’s OTT measurement push

09 October 2018

Hotstar partners Hooq to stream Hollywood TV shows and movies on the same day in India

08 October 2018

StarHub takes on Netflix and Amazon Prime with new Android-powered streaming box

10% of global population use a subscription OTT video service each month

The Drum Network

The future is OTT - advertisers must move with the market

‘Reach is a vanity metric’: Diageo global senior brand manager Neil Shah talks future of video

Tru Optik to launch free CTV privacy tool for media owners and adtech partners

Hotstar powers ahead of Amazon Prime and Netflix to become the most popular streaming service...

Zee Entertainment introduces new OTT platform with a brand anthem

16 February 2018

The Drum Network

Dawn of a new entertainment era: the future is OTT

08 February 2018

QYOU agrees a deal with iflix to expand content globally

06 February 2018

84% of TV viewers don't want to juggle multiple subscription services

29 January 2018

TV commercials led advertising revenue in India in 2017, says report

26 January 2018

IAB research demonstrates word-of-mouth marketing opportunity for brands among OTT audiences

13 November 2017

Netflix races ahead of homegrown Hotstar to become the top streaming app in India

03 November 2017

India's Hotstar agrees content deal with CBS to keep up with rival Amazon

Formula One boss reveals plans for owned broadcast platform

Integration is critical to TV’s digital transformation, says Ooyala report

Balaji Telefilms CEO: ALTBalaji will be bigger than both our TV and movie businesses in the...