Skip to content

OTT

Latest marketing and advertising news for OTT, including insights and opinions.

Never miss a beat, sign up to your newsletter

How streaming platform Viu is to riding the Korean Wave

03 July 2020

Will consumers in Asia Pacific pay for Quibi?

11 June 2020

Promoted

Viu CEO Janice Lee & PubMatic’s Jason Barnes on the future of OTT and programmatic

01 June 2020

Promoted

Lotame on how its Panorama suite can give marketers an edge in a cookie-challenged world

27 May 2020

Promoted

Roku explains OTT audience surge as its OneView ad product comes to market

19 May 2020

To avoid Hooq's fate, OTT platforms must advertise to cut through

28 April 2020

What does BritBox need to do to succeed in Australia?

07 April 2020

Future of Media

Viu signs partnerships with broadcasters Mediacorp and GMM Grammy

24 March 2020

Adtech, eSports and OTT: where are marketers investing their money for the next decade?

12 February 2020

Localised content, stacking and AI measurement: breaking down the future of OTT

06 February 2020

Viu exits India’s highly competitive OTT market

17 December 2019

How Astro is trying to bridge the generational gap between TV and OTT viewers in Malaysia

16 December 2019

Why the future of programmatic video is cross-platform

02 December 2019

Content Marketing

ShortsTV aims to remain ad-free as subscribers double in six months

30 October 2019

Promoted

The easiest way to buy fraud is to optimize to a click: ad fraud on evolving mediums

28 October 2019

video streaming

Hooq introduces a slate of new content offerings in South East Asia

04 October 2019

How GDPR, ad fatigue and content costs are complicating the now-global streaming wars

04 September 2019

Dish TV India chooses Broadpeak's OTT delivery solutions for Watcho

04 September 2019

MediaMath names president as it bolsters CTV offer: 'It is a huge growth opportunity'

28 August 2019

Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watch

22 August 2019

Promoted

Closing the circle: connecting the world of programmatic advertising

21 August 2019

Who will be the winner of TV’s content war?

05 August 2019

Why local advertisers are getting lost in TV's mad streaming race

25 July 2019

Promoted

APAC sees growing CTV demand, fueled by broadcaster video-on-demand growth

17 July 2019

Quibi and NBC News partner to target millennials with daily mobile news bulletins

16 July 2019

Ad fraud in OTT is real, and AdLedger wants to be the leading force to slow it down

10 July 2019

The future of connected TV in Asia

24 June 2019

Oracle Data Cloud and Samsung Ads partner to measure OTT inventory

13 June 2019

Netflix ads: would they turn off subscribers?

02 May 2019

Promoted

The Drum LA brunch event: The Age of Total Video

26 April 2019

Mediacorp inks content sharing deal with Iflix

09 April 2019

The growing tension of OTT: key takeaways from InFronts 2019

05 April 2019

Oracle Data Cloud and Tru Optik partner to expand OTT data marketplace

28 March 2019

Netflix tests cheaper subscription plans in India

27 March 2019

The Drum Network

The future is in the eye of the consumer: OTT TV and the ad industry

26 March 2019

Ad-free TV and news: breaking down Apple’s subscription announcements

25 March 2019

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or