Media Adtech Future of TV

Samsung wants to help Australian marketers bridge the gap between linear and digital TV

Author

By Shawn Lim | Reporter, Asia Pacific

September 28, 2021 | 3 min read

Samsung has brought Amobee onboard to help marketers in Australia bridge the gap between linear and digital television from execution to measurement.

“We are delighted to partner with Amobee. Through our Automatic Content Recognition (ACR) technology, we support Amobee with viewing insights across Samsung Smart TVs. Our platform helps advertisers with planning and reaching the right audiences, delivery of relevant engagements, and measurement across linear, streaming, and Samsung Ads,” said Alex Spurzem, general manager at Samsung Ads Australia.

y35yt35y

According to Samsung Ads, 78% of Australian Smart TV owners watch linear

Dillen Alahendra, senior director of platform and solutions at Amobee added: “We are heavily investing in solutions that will enable advertisers to better plan, activate, and measure their TV buys – whether that’s on linear, CTV or BVOD. “With one of the largest proprietary datasets powered by ACR, Samsung Ads further amplifies our commitment to provide true convergence across linear TV, connected TV and digital video,”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Why are Samsung and Amobee working together?

  • According to Samsung Ads, 78% of Australian Smart TV owners watch linear, 18% exclusively use streaming, while 75% tune into both.

  • Australians spent on average 51 hours per month watching linear and 88 hours streaming online content, which means there is an opportunity for advertisers to gain additional value from implementing a unified approach to activating and measuring across linear and digital screens.

  • Samsung Ads will combine its Automatic Content Recognition (ACR) data from over 1.8 million smart TVs, with Amobee’s household data of 6.9m to provide advertisers with a full view and understanding of their video buys.

  • With unified TV-digital solutions at the top of both company’s priorities, Amobee will provide Samsung with planning and measurement tools for the modern-day marketer.

  • This will be combined with Samsung Ads’ ability to inform viewer preferences, provide insights and reach, and allow for more optimization opportunities to achieve the best possible results.

Media Adtech Future of TV

More from Media

View all

Trending

Industry insights

View all
Add your own content +