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Latest marketing and advertising news for nielsen, including insights and opinions.

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YouTube looking more like TV as it adds Nielsen data to Reach Planner

20 November 2019

Nielsen to separate media and retail businesses

07 November 2019

Nielsen releases podcast ad effectiveness tool as UK audiences expected to swell

26 September 2019

Nielsen podcasting tool to grant a 'deep understanding' of listener buying habits

TV watchers are facing a 'paradox of choice', Nielsen finds

Nielsen expands ad measurement on YouTube across 26 new markets

Nielsen seeking new path with 'urgency' after poor earnings report

28 February 2019

Nielsen creates addressable TV ad group after buying Sorenson Media

21 February 2019

Sky, Unilever and P&G slash UK traditional ad spend as Brexit approaches

12 February 2019

FreeWheel taps Nielsen DMP to scale advanced TV advertising

12 February 2019

Chinese tourists use of mobile payments abroad overtakes cash

22 January 2019

CBS and Nielsen strike measurement agreement following impasse

13 January 2019

CBS says negotiations with Nielsen have hit 'contractual impasse'

03 January 2019

After missing out on top job at WPP, IBM’s David Kenny named Nielsen CEO

20 November 2018

Marketing AI: Adapting when every second counts

19 October 2018

Spotify strengthens Nielsen relationship to improve measurement of effectiveness and reach

11 September 2018

The Drum Network

Buzzoole teams with Nielsen to reveal the ‘True Reach’ of online influencers

90% of Chinese tourists would use mobile payment overseas if given the option – Nielsen

28 February 2018

IPG Mediabrands and Nielsen ink strategic partnership to further hone media planning

27 February 2018

Nielsen to acquire AdIntel from Ebiquity

13 February 2018

Vevo ups human moderation and offers brands better measurement in shift towards TV-style model

24 January 2018

Nielsen expands UK YouTube measurement to mobile app

17 January 2018

Nielsen Marketing Cloud launches in Asia Pacific with TVB as its first client

29 November 2017

Nielsen announces Comcast agreement to incorporate set-top box data for local TV audience measurement

10 November 2017

Nielsen acquires Visual IQ to bolster attribution capabilities

27 September 2017

Nielsen teams with e-commerce giant JD.com to track online shopping journey

26 September 2017

Facebook follows Google to enable advertisers to evaluate their campaigns with new cross-platform...

23 September 2017

Shoppers flock to supermarket own-brand goods in hunt for bargains

19 September 2017

Nielsen will include Facebook, Hulu and YouTube in digital ratings

Latest Nielsen acquisition helps it better measure brand exposure in sports

Being customer-first in a big data world

TV is not dying – it’s lies, damn lies and bad media statistics

Nielsen and ESPN strike partnership to measure OOH video viewing

Roku offers Nielsen ratings in mile marker for OTT advertisers

News radio makes huge gains during election year and looks to keep momentum going

21 February 2017

After 50 years, the Era of Objectification in Super Bowl Advertising is (hopefully) over

05 February 2017

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