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Eager to dethrone Nielsen, Comscore accelerates MRC accreditation ask

Comscore, a Nielsen challenger, is trying to fast-track its MRC accreditation

In the midst of controversy surrounding the accuracy of Nielsen’s TV and video reporting — which has led the Media Rating Council to consider suspending the industry accreditation of the TV ratings and measurement giant — media measurement and analytics firm Comscore could be rising as a challenger.

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