Media Adtech Brand Strategy

Eager to dethrone Nielsen, Comscore accelerates MRC accreditation ask

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By Kendra Clark | Senior Reporter

August 26, 2021 | 1 min read

In the midst of controversy surrounding the accuracy of Nielsen’s TV and video reporting — which has led the Media Rating Council to consider suspending the industry accreditation of the TV ratings and measurement giant — media measurement and analytics firm Comscore could be rising as a challenger.

Media Adtech Brand Strategy

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