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music streaming

Latest marketing and advertising news for music streaming, including insights and opinions.

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music streaming

Spin is back: here’s how it plans to rock a new generation of fans

Spotify brings podcast ads to UK: ‘it’s an untapped medium for brands’

So You Want My Job?

So You Want My Job? MassiveMusic’s Aifric Lennon on becoming a ‘music and mind researcher’

music streaming

Sony Music UK details how artists can forge fandoms using voice tech

Digital Transformation Festival

The beat goes on for Defected's virtual festival post-lockdown, but sponsors can wait

Spotify head of marketing on why it needs to stay agile, creative and genuine in India

Deezer targets Latinos with music magic

music streaming

Spotify touts eclectic music and podcast content in a twin-pronged global campaign

Bytedance to launch Spotify-like music streaming app

music streaming

Peloton exercised by $150m music licensing claim

Spotify #loveAds site invites marketers to build playlists of their favourite TV ad scores

Spotify launches brand film to celebrate India launch

Indonesia bans daytime broadcast of western songs due to 'pornographic' lyrics

Spotify launches in India to tap the country's fast-growing music streaming segment

Tencent Music makes its US IPO at over $1.1bn despite exec fraud scandal

music streaming

JioMusic and Saavn merge into JioSaavn to strengthen position in South Asia

music streaming

Gaana chief executive on how it aims to attract the next generation of music streaming users...

Tencent Music and Entertainment hires three US banks as it readies for IPO

music streaming

YouTube launches its own music streaming service

music streaming

Global music streaming leapfrog CD sales for first time

Tencent Music reportedly preparing for IPO this year

music streaming

Spotify and Hulu ink content partnership

music streaming

Be-at.tv on how streaming helps brands like Corona drive ROI on music events

Pandora acquires digital audio adtech firm AdsWizz to the tune of $145m

Behind Deezer’s plan to capture Asia Pacific’s ‘healthy competitive market’ for music streaming

Metro Boomin turns up the trap music in Gap-branded remix, music video to 80s hit single 'Hold...

music streaming

Music streaming services hit with higher US royalty levies

Spotify, nearing reported IPO filing, sued for $1.6bn by Tom Petty’s publisher for using songs...

People on the Move

Pandora names Aimée Lapic chief marketing officer

Spotify and Tencent take minority stakes in each other’s business

music streaming

'Our app uses product innovation and localised content to beat the competition', says Gaana...

Spotify launches its own self-serve platform for audio ads

Spotify's Ong on expansion in Asia Pacific and why it is becoming a leader in programmatic

Spotify hits 140 million monthly users as it notes ‘explosive’ growth of automated audio ads

Entertainment marketing: movies, TV, music and gaming

Pete Tong talks music innovation: 'I wouldn’t let AI make creative decisions for me'

The Drum Network

AWAL demystifies streaming data for independent artists