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Brand Strategy Spotify Music Streaming

Spotify hops on Eurovision mania with billboards sharing facts about the biggest acts


By John Glenday, Reporter

May 15, 2023 | 3 min read

The streaming platform is reaching out to Eurovision fans up and down the UK with a digital billboard campaign featuring past and present contestants.


Spotify digital billboards capitalise on Eurovision mania

Residents of London, Cardiff, Dublin and Glasgow, as well as host city Liverpool, will be presented with event artists in a celebration of the cheesiest international talent contest.

Prominent locations at London's Leicester Square and Liverpool's Cavern Quarter have been reserved for the big push, cementing Spotify as the go-to streaming resource for the competition and an important tool for connecting artists and audiences.

Leicester Square

London leicester Square
Spotify digital billboards capitalise on Eurovision mania
London leicester Square

Among those celebrated is 2023 winner Loreen from Sweden, who delighted European audiences with ‘Tattoo’, a success story that will soon be communicated to New Yorkers with a Times Square billboard scheduled to go live later in the week.

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Leroy Harris, head of marketing at Spotify UK and Ireland, said: “Eurovision is an iconic event in the musical calendar and we’re proud to support its success and all the artists who take part. Spotify users can access unique insights and trends in the build-up to and during the contest, and we join them in celebrating the artists who get to enjoy this huge moment”.

In addition to its streetside marketing, Spotify has been digging deep into its streaming data to present listeners with interesting Eurovision facts, such as 'Snap' by Armenia's Rosa Linn in 2022 being the most streamed song not to win.

Brand Strategy Spotify Music Streaming

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