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Latest marketing and advertising news for MTV, including insights and opinions.

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Viacom partners with WebTVAsia to stream MTV content on demand in China

The Drum Network

MTV Staying Alive launch safe sex campaign with PHD

Meet The Drum DADI Awards 2018 judges: M&C Saatchi, Dare, Karmarama, GSK, 360i Europe and AKQA

Riot Games and MTV collaborate for Southeast Asia esports and music festival

Viacom snaps up influencer platform Whosay as it looks to bulk up branded content offering...

Viacom teases 2018 launch of MTV Fit

Viacom’s exec VP on why there's still a place for owned platforms in MTV's social mix

Viacom signs deal with Hulu in Japan; introduces MTV’s first subscription-based digital channel...

MTV Movie Awards switches to gender neutral categories

Viacom reorganization to focus on six priority flagship brands in Q1 earnings announcement

YouTube rouses creatives to produce music videos for Elton John’s pre-MTV hits

Entertainment marketing: movies, TV, music and gaming

Torch Songs campaign sees musicians cover tracks that get them through tough times to support...

Nickelodeon poaches Virginia Monaghan from MTV to lead creative, marketing and communications

Business on the Move: Samsung, MTV, Bulldog Skincare

MTV Breaks engages young people to create content at EMA awards

MTV ad for film Nerve banned by advertising watchdog for promoting dangerous behaviour

MTV works to engage fans through technology at the 2016 EMAs

MTV International is creating three Snapchat Discover series

MTV Labs gets a new creative director: A$AP Rocky

influencer marketing

Why influencers are being unfairly ‘singled out’ by ad watchdogs (and why Snooki thinks some...

If millennials don’t vote at all, Donald Trump will win the 2016 election, according to MTV...

Does branding have a place in short form video?

Trojan Condoms recruits a YouTuber to wear a contraceptive dress on the VMAs red carpet

The Get Down's Shameik Moore on Spotify, bootlegging and starring in a Netflix show

MTV launches Instagram for the VMAs to bring its history to life

Learn how legacy TV brands are staffing to win social at SXSW 2017 (vote now)

Why CNBC and Food Network UK are using Playbuzz's new 'Video Snaps' embeds

MTV is bringing back its classic programming thanks to VH1 rebranding

For 2016, MTV is 'rocking the vote' with new 'Elect This' campaign

MTV pulls off 'Scream Live' stunt in anticipation of new season

Setting the stage: How VisitScotland is pushing the live aspect of its global 'Spirit of Scotland'...

MTV’s first Snapchat series, Pants Off, debuts on Discover

MTV honors Prince, announces podcasts and ‘Cribs’ returning via Snapchat at upfront

MTV Movie Awards nominees to be announced on Snapchat

MTV Germany launches 'MTV + You' live on Facebook Mentions

MTV launches 8-bit game, social and digital activations, ahead of Greatest Party Story Ever...