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Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

denny's
Premium Item

19 Dec 2023

4 min read
Why Denny’s ran its media and PR agency reviews simultaneously
media
Ten square gran turismo digital out of home advertisement

18 Dec 2023

10 min read
DOOH in review: 2023 advertising trends and predictions for 2024
Open Mic
3gm

18 Dec 2023

6 min read
AI sparked the third age of publishing: will it empower or destroy?
Opinion
GottaBe! on how to attract more diverse audiences.
Premium Item

18 Dec 2023

5 min read
Building relationships with diverse consumers key to success says My Code boss
media planning and buying
Make up and tattoo parlor at Pinterest pop up

11 Dec 2023

7 min read
Have influencers made experiential marketing risk-free?
Experiential Marketing
A supermarket aisle
Premium Item

05 Dec 2023

3 min read
UK indie media network SMG hopes retail media boom can fuel US growth
media planning and buying
Coca-Cola truck

04 Dec 2023

9 min read
How Coca-Cola thinking could fix the news industry
Opinion
X app logo with man's shadow in front of it

04 Dec 2023

8 min read
‘She won’t last long’: Experts on why Linda Yaccarino is still defending Elon Musk
Social Media
Some street lights that look like a robotic face

01 Dec 2023

5 min read
Can AI ever master media planning?
The Drum Network

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