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L'Oreal

Latest marketing and advertising news for L'Oreal, including insights and opinions.

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Why L’Oreal partnered with a hotpot restaurant in China to promote its makeup

23 March 2020

L'Oréal's Lubomira Rochet on social commerce and the beauty giant's digital future

18 March 2020

L’Oreal signs up for Pinterest’s roll out of AR tech

28 January 2020

WFA Global Marketer of the Year

Watch: WFA Marketer of the Year nominee Lubomira Rochet

23 January 2020

WFA Global Marketer of the Year

L’Oréal’s Lubomira Rochet on designing a beauty tech blueprint

14 January 2020

Promoted

Think with Google contributors share their marketing pearls of wisdom

18 December 2019

Promoted

Busting the myths and falsehoods behind creative programmatic and mobile gaming

29 October 2019

The Drum Network

Beauty brands need to think digitally to enhance their customers' experience

27 September 2019

Conversion rates triple when L’Oréal uses AR tech to showcase products

02 July 2019

WPP sets up new client-agency team as Essence helps it land L’Oreal’s £106m media business

07 June 2019

L’Oreal launches direct to consumer hair dye brand Color&Co

09 May 2019

Meet The Drum PR Awards judges: L'Oréal, Discovery Network, Dentsu Aegis Network, Aura PR

29 April 2019

L’Oréal ups AI investment with La Roche-Posay spot-scanning tech

16 April 2019

'This is for Men' - L’Oreal Paris unveils clever ads calling for more women in leadership

08 April 2019

The Drum Awards

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

04 April 2019

L'Oreal UK chief digital officer Nick Buckley becomes Nordics CMO

21 January 2019

L’Oreal enters wearable technology market with pH skin sensor

07 January 2019

L'Oréal reviews £135m UK media account after Maxus/MEC merger

26 November 2018

Havas Media and Kinetic take home top accolades at The Drum Out of Home Awards 2018

21 November 2018

Promoted

The CMO Challenge: Lessons from L'Oréal

15 November 2018

Promoted

The CMO Challenge: Lessons from L'Oreal UK and Ireland

17 October 2018

Promoted

The CMO Challenge: does your marketing really work?

03 September 2018

L'Oreal is bringing its 'try before you buy' AR tech to Facebook

09 August 2018

GDPR’s cloud looms over Google, but L’Oréal and Domino's are starting to see the silver lining

28 June 2018

L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

18 June 2018

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

18 June 2018

L'Oréal snaps up AI & AR beauty brand ModiFace with plans to expand tech offering

16 March 2018

L’Oreal elevates Gretchen Saegh-Fleming to chief marketing officer role

28 February 2018

McCann Paris wins global Vichy account

12 February 2018

Muslim model exits L’Oreal campaign amidst Israel tweet furore

23 January 2018

L'Oreal includes a Hijab-wearing model for first time in hair advert

20 January 2018

Mondelez marketer departs to lead Wavemaker’s L’Oreal account

05 January 2018

L’Oréal Group consolidates French media business with Publicis

02 November 2017

Most over 50s feel misrepresented in ads and media despite brands like L'Oréal making headway

26 October 2017

L’Oreal & Founders Factory pick startup trio for their latest beauty tech accelerator

06 October 2017

Helen Mirren makes L’Oreal’s skin crawl with admission moisturiser ‘probably does fuck all’

03 August 2017