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L'Oreal

Latest marketing and advertising news for L'Oreal, including insights and opinions.

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The CMO Challenge: Lessons from L'Oreal UK and Ireland

17 October 2018

The CMO Challenge: does your marketing really work?

03 September 2018

L'Oreal is bringing its 'try before you buy' AR tech to Facebook

GDPR’s cloud looms over Google, but L’Oréal and Domino's are starting to see the silver lining

L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

L'Oréal snaps up AI & AR beauty brand ModiFace with plans to expand tech offering

L’Oreal elevates Gretchen Saegh-Fleming to chief marketing officer role

28 February 2018

McCann Paris wins global Vichy account

12 February 2018

Muslim model exits L’Oreal campaign amidst Israel tweet furore

23 January 2018

L'Oreal includes a Hijab-wearing model for first time in hair advert

20 January 2018

Mondelez marketer departs to lead Wavemaker’s L’Oreal account

05 January 2018

L’Oréal Group consolidates French media business with Publicis

02 November 2017

Most over 50s feel misrepresented in ads and media despite brands like L'Oréal making headway

26 October 2017

L’Oreal & Founders Factory pick startup trio for their latest beauty tech accelerator

06 October 2017

Helen Mirren makes L’Oreal’s skin crawl with admission moisturiser ‘probably does fuck all’

Hair-raising L’Oreal Snapchat lens embraces colour

L’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety in China

L'Oréal enters talks to sell off The Body Shop

M&S joins HSBC, L’Oreal & Royal Mail in Google advertising boycott

L'Oréal is building a marketing team for specialist marketers rather than ‘jack of all trades’...

L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’

L'Oreal and the Prince's Trust come together to build young people's confidence in we are 'All...

23 February 2017

The Drum Network

Rapp bolsters design offering with appointments of Hiten Bhatt from OgilvyOne and Cathy Crocker...

07 February 2017

Influencer content accounts for almost 20% of consumer media consumption

25 January 2017

Revlon restructures business as it struggles to compete against L'Oreal and Estee Lauder

25 January 2017

How L’Oréal hopes its start-up investment can give it a digital makeover

24 January 2017

L’Oreal debuts Snapchat Spectacles and diversifies brand ambassadors

10 January 2017

L’Oreal teases virtual reality ‘Matrix Academy’ boasting 360 hairdressing tutorials

02 November 2016

L'Oréal Brazil wants to help visually impaired women use its products through new Audio MakeUp...

04 October 2016

L'Oreal researches 3D printed follicles to combat hair loss

01 October 2016

L’Oréal: how influencers are ‘challenging’ the way it creates products and campaigns

20 September 2016

Creative Works: Featuring Havas Lynx, Now, The One Off, Karmarama and more

05 September 2016

The Drum Network

Laura Holme joins Rapp to head up new business and marketing in the UK

02 September 2016

Urban Decay's "razor sharp" post causes a stir on social media

The Asian market is at the forefront of creativity, says Tencent’s Steven Chang