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Latest marketing and advertising news for L'Oreal, including insights and opinions.

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Conversion rates triple when L’Oréal uses AR tech to showcase products

WPP sets up new client-agency team as Essence helps it land L’Oreal’s £106m media business

L’Oreal launches direct to consumer hair dye brand Color&Co

Meet The Drum PR Awards judges: L'Oréal, Discovery Network, Dentsu Aegis Network, Aura PR

L’Oréal ups AI investment with La Roche-Posay spot-scanning tech

'This is for Men' - L’Oreal Paris unveils clever ads calling for more women in leadership

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

L'Oreal UK chief digital officer Nick Buckley becomes Nordics CMO

21 January 2019

L’Oreal enters wearable technology market with pH skin sensor

07 January 2019

L'Oréal reviews £135m UK media account after Maxus/MEC merger

26 November 2018

Havas Media and Kinetic take home top accolades at The Drum Out of Home Awards 2018

21 November 2018

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The CMO Challenge: Lessons from L'Oréal

15 November 2018

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The CMO Challenge: Lessons from L'Oreal UK and Ireland

17 October 2018

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The CMO Challenge: does your marketing really work?

03 September 2018

L'Oreal is bringing its 'try before you buy' AR tech to Facebook

GDPR’s cloud looms over Google, but L’Oréal and Domino's are starting to see the silver lining

L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

L'Oréal snaps up AI & AR beauty brand ModiFace with plans to expand tech offering

L’Oreal elevates Gretchen Saegh-Fleming to chief marketing officer role

28 February 2018

McCann Paris wins global Vichy account

12 February 2018

Muslim model exits L’Oreal campaign amidst Israel tweet furore

23 January 2018

L'Oreal includes a Hijab-wearing model for first time in hair advert

20 January 2018

Mondelez marketer departs to lead Wavemaker’s L’Oreal account

05 January 2018

L’Oréal Group consolidates French media business with Publicis

02 November 2017

Most over 50s feel misrepresented in ads and media despite brands like L'Oréal making headway

26 October 2017

L’Oreal & Founders Factory pick startup trio for their latest beauty tech accelerator

06 October 2017

Helen Mirren makes L’Oreal’s skin crawl with admission moisturiser ‘probably does fuck all’

Hair-raising L’Oreal Snapchat lens embraces colour

L’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety in China

L'Oréal enters talks to sell off The Body Shop

M&S joins HSBC, L’Oreal & Royal Mail in Google advertising boycott

L'Oréal is building a marketing team for specialist marketers rather than ‘jack of all trades’...

L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’

L'Oreal and the Prince's Trust come together to build young people's confidence in we are 'All...

23 February 2017

The Drum Network

Rapp bolsters design offering with appointments of Hiten Bhatt from OgilvyOne and Cathy Crocker...

07 February 2017