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L'Oreal

Latest marketing and advertising news for L'Oreal, including insights and opinions.

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Why L’Oreal partnered with a hotpot restaurant in China to promote its makeup

L'Oréal's Lubomira Rochet on social commerce and the beauty giant's digital future

L’Oreal signs up for Pinterest’s roll out of AR tech

WFA Global Marketer of the Year

Watch: WFA Marketer of the Year nominee Lubomira Rochet

WFA Global Marketer of the Year

L’Oréal’s Lubomira Rochet on designing a beauty tech blueprint

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Think with Google contributors share their marketing pearls of wisdom

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Busting the myths and falsehoods behind creative programmatic and mobile gaming

The Drum Network

Beauty brands need to think digitally to enhance their customers' experience

Conversion rates triple when L’Oréal uses AR tech to showcase products

WPP sets up new client-agency team as Essence helps it land L’Oreal’s £106m media business

L’Oreal launches direct to consumer hair dye brand Color&Co

Meet The Drum PR Awards judges: L'Oréal, Discovery Network, Dentsu Aegis Network, Aura PR

L’Oréal ups AI investment with La Roche-Posay spot-scanning tech

'This is for Men' - L’Oreal Paris unveils clever ads calling for more women in leadership

The Drum Awards

The Drum PR Awards to be judged by professionals from L’Oreal, Unilever, Sony, Google & GSK

L'Oreal UK chief digital officer Nick Buckley becomes Nordics CMO

L’Oreal enters wearable technology market with pH skin sensor

L'Oréal reviews £135m UK media account after Maxus/MEC merger

Havas Media and Kinetic take home top accolades at The Drum Out of Home Awards 2018

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The CMO Challenge: Lessons from L'Oréal

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The CMO Challenge: Lessons from L'Oreal UK and Ireland

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The CMO Challenge: does your marketing really work?

L'Oreal is bringing its 'try before you buy' AR tech to Facebook

GDPR’s cloud looms over Google, but L’Oréal and Domino's are starting to see the silver lining

L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

L'Oréal snaps up AI & AR beauty brand ModiFace with plans to expand tech offering

L’Oreal elevates Gretchen Saegh-Fleming to chief marketing officer role

McCann Paris wins global Vichy account

Muslim model exits L’Oreal campaign amidst Israel tweet furore

L'Oreal includes a Hijab-wearing model for first time in hair advert

Mondelez marketer departs to lead Wavemaker’s L’Oreal account

L’Oréal Group consolidates French media business with Publicis

Most over 50s feel misrepresented in ads and media despite brands like L'Oréal making headway

L’Oreal & Founders Factory pick startup trio for their latest beauty tech accelerator

Helen Mirren makes L’Oreal’s skin crawl with admission moisturiser ‘probably does fuck all’