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Best Ads of the Week: Ryan Gosling steals Tag Heuer and Butterkist billboards pop

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By Amy Houston

April 26, 2023 | 6 min read

There’s also a Virgin Media spot that takes inspiration from Toy Story and L’Oréal Paris encouraged people to tear down its posters.

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Ryan Gosling stops at nothing to steal Tag Heuer watch

Every week, The Drum picks the top global campaigns from our creativity section.

This week, Barbie actor Ryan Gosling stops at nothing to steal Tag Heuer watch from a movie set, Butterkist turns billboards into gigantic pinging microwaves and Fendi designer Kim Jones created a Hennessy mural.

Tag Heuer: The Chase for Carrera by DDB Paris

Tag Heuer tapped Ryan Gosling for its latest ad campaign to promote the 60th anniversary of its Carrera watch. The five-minute film takes the tone of a Hollywood blockbuster, filled with crazy stunts, racing cars, adrenaline and humor.

Butterkist: Go Grab the Butterkist by St Luke’s

Butterkist animated a kitchen appliance for a mesmerizing digital-out-of-home push that also features full audio so that people were fully enticed by the visuals as well as the popping noises.

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L’Oréal Paris: Stand Up Against Street Harassment by McCann Montreal

Each of the L’Oréal Paris these posters had a hidden message underneath to get passersby to stand up against street harassment.

Virgin Media: It’s Playtime by Publicis Dublin

Virgin Media is leaning into the fun side of life with this fast-paced 60-second ad that sees a bunch of toys come to life.

Hennessy: XO Cognac by Kim Jones and Energy

Hennessy partnered with fashion designer Kim Jones, known for his work at Dior, Fendi and Louis Vuitton, to create a bespoke bottle. True to artistic style, a huge mural has been unveiled to launch the collaboration.

P&O: There Is Another Way to Travel by Publicis Poke

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P&O Ferries hopes to entice people to travel by boat rather than plane or train with poster ads that have been contextually positioned in and around train stations and at airports where travelers will be using these other forms of transport.

Cadbury: But Actually Tasty by VCCP

Cadbury Brunch launched an integrated campaign that featured three ads narrated by stand-up star Sunil Patel. In each short, Patel talks through the product’s ingredients in a flat, droning voice.

British Airways: Safety Video by Uncommon

British Airways unveiled a safety video that features a few well-known faces, including Ncuti Gatwa, Little Simz, Robert Peston, Steven Bartlett and Kaya Scodelario.

Liquid Death: Enema of the State by Humanaut

Liquid Death is back at it with a new ad starring a nude but censored Blink-182 drummer Travis Barker.

Bic: Bic Lights up America by M Booth

In honor of the unofficial marijuana holiday 4/20, lighter and pen manufacturer Bic today released a star-studded campaign featuring Snoop Dogg, Martha Stewart and Willie Nelson.

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Creative Creative Works Ads of the Week

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