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How creative storytelling inspires trust and humanity

Digital Transformation Festival

Liverpool FC's digital boss on why VR will change football ‘sooner rather than later’

Standard Chartered celebrates a decade of alliance with Liverpool FC

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How data and technology are helping brands get closer to fans

Liverpool FC signs up for YouTube membership scheme to give fans more

Standard Chartered brings Liverpool legend Bob Paisley back to life on his 100th birthday

Liverpool FC commercial chief on new kit deal and capitalising on Premier League success

Liverpool FC joins fight to end period poverty

Liverpool FC star Sadio Mane demonstrates Western Union's own transfer window

Liverpool FC signs AXA as global insurance partner

Standard Chartered extends Liverpool FC sponsorship to 2022/23

Liverpool FC and Standard Chartered launch a book on Kenny Dalgish's life for kids

Liverpool FC’s misplaced pass shows how football business needs to tread carefully

Liverpool FC responds after Nike pulls online ad claiming FC Barcelona had signed Philippe...

Standard Chartered launches 360 binaural audio experience of Anfield to promote World Sight...

Standard Chartered introduces a digital campaign to commemorate 125th anniversary of Liverpool...

Why ‘You’ll Never Walk Alone’ sold Western Union on Liverpool FC’s sleeve sponsorship

Western Union becomes Liverpool FC’s first ever sleeve sponsor

Liverpool player crushed by unidentified lizard foot in off-the-wall Nivea campaign

New Balance creates special 125th anniversary kit for Liverpool FC

Avon's shirt sponsorship with Liverpool FC women's team represents an evolution in female sports...

Black Cow vodka's remake of the famous Accrington Stanley Milk Board ad banned by ASA

The Sun labels Liverpool FC ban on its reporters ‘bad for fans and bad for football’

Liverpool FC sign HTC exec, Markus Breglec, to newly created role of marketing director

Liverpool FC promotes commercial director, Billy Hogan, to managing director as club's chief...

Stan Collymore's revolution is officially underway

Liverpool manager Jürgen Klopp adds New Balance to his growing sponsorship portfolio

Liverpool FC's new sponsor Holler FC ridicules the club for lack of league titles

Morning Bulletin: Stella synaesthesia, licence plate ‘boom’ & Guardian's time-based ads

Liverpool FC partner with Konami in PES 2017 sponsorship deal

Liverpool become first Premier League club to broadcast match live in 360-degrees

'If a marketer is getting fake clicks to bolster vanity metrics, they should be fired,' argues...

Nike suspends Mamadou Sakho sponsorship as doping investigation gains momentum

Liverpool agree major Chinese e-commerce deal with JD.com

FedEx gifts its Europa League sponsorship to charity for young Liverpool fans

Paddy Power's 'distasteful' Liverpool FC poster escapes ASA ban