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Liverpool FC

Latest marketing and advertising news for Liverpool FC, including insights and opinions.

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How data and technology are helping brands get closer to fans

10 December 2019

Liverpool FC signs up for YouTube membership scheme to give fans more

03 December 2019

Standard Chartered brings Liverpool legend Bob Paisley back to life on his 100th birthday

29 November 2019

Liverpool FC commercial chief on new kit deal and capitalising on Premier League success

13 February 2019

Liverpool FC joins fight to end period poverty

09 November 2018

Liverpool FC star Sadio Mane demonstrates Western Union's own transfer window

18 October 2018

Liverpool FC signs AXA as global insurance partner

04 October 2018

Standard Chartered extends Liverpool FC sponsorship to 2022/23

Liverpool FC and Standard Chartered launch a book on Kenny Dalgish's life for kids

Liverpool FC’s misplaced pass shows how football business needs to tread carefully

12 January 2018

Liverpool FC responds after Nike pulls online ad claiming FC Barcelona had signed Philippe...

02 January 2018

Standard Chartered launches 360 binaural audio experience of Anfield to promote World Sight...

12 October 2017

Standard Chartered introduces a digital campaign to commemorate 125th anniversary of Liverpool...

Why ‘You’ll Never Walk Alone’ sold Western Union on Liverpool FC’s sleeve sponsorship

Western Union becomes Liverpool FC’s first ever sleeve sponsor

Liverpool player crushed by unidentified lizard foot in off-the-wall Nivea campaign

New Balance creates special 125th anniversary kit for Liverpool FC

Avon's shirt sponsorship with Liverpool FC women's team represents an evolution in female sports...

Black Cow vodka's remake of the famous Accrington Stanley Milk Board ad banned by ASA

The Sun labels Liverpool FC ban on its reporters ‘bad for fans and bad for football’

11 February 2017

Liverpool FC sign HTC exec, Markus Breglec, to newly created role of marketing director

08 February 2017

Liverpool FC promotes commercial director, Billy Hogan, to managing director as club's chief...

03 February 2017

Stan Collymore's revolution is officially underway

07 November 2016

Liverpool manager Jürgen Klopp adds New Balance to his growing sponsorship portfolio

24 October 2016

Liverpool FC's new sponsor Holler FC ridicules the club for lack of league titles

07 September 2016

Morning Bulletin: Stella synaesthesia, licence plate ‘boom’ & Guardian's time-based ads

Liverpool FC partner with Konami in PES 2017 sponsorship deal

Liverpool become first Premier League club to broadcast match live in 360-degrees

'If a marketer is getting fake clicks to bolster vanity metrics, they should be fired,' argues...

Nike suspends Mamadou Sakho sponsorship as doping investigation gains momentum

Liverpool agree major Chinese e-commerce deal with JD.com

FedEx gifts its Europa League sponsorship to charity for young Liverpool fans

Paddy Power's 'distasteful' Liverpool FC poster escapes ASA ban

Steven Gerrard to serve as Telegraph’s football columnist

25 February 2016

Tesco lays the social media smackdown on Liverpool fan after Chelsea put down

LA Galaxy takes full page local newspaper ad thanking Liverpool FC legend Steven Gerard for...

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