Digital Transformation

Liverpool FC signs up for YouTube membership scheme to give fans more

By John Glenday | Reporter



Liverpool FC article

December 3, 2019 | 3 min read

Liverpool FC has signed up for YouTube’s premium membership, to furnishing fans with additional opportunities to view premium videos, access exclusive emoji’s and share branded badges.

The tie-up capitalises on the clubs loyal YouTube following which counts 3.4 million subscribers eager to consume the latest news on the Reds Premier League exploits.

Those willing to stump up a monthly subscription fee will also be granted access to the Liverpool FC YouTube members area which brings access to four additional weekly shows, live match analysis and access behind the scenes.


Liverpool FC launch YouTube membership scheme

Drew Crisp, senior vice president, digital, media and marketing, Liverpool FC, commented: “Over the past three years we have been using the platform to build up great content with our players, manager and fans, reaching supporters around the world and providing amazing moments, including our incredible journey to European success earlier in the year.

“With the YouTube Memberships launch, we are giving fans a more flexible opportunity to access premium content, while also helping us to serve them our award-winning videos on the platform they love.”

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YouTube Premium allows members to pay a monthly fee for privileged access with Liverpool FC's account starting from £0.99 per month.

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