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la liga

Latest marketing and advertising news for la liga, including insights and opinions.

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La Liga brings on Rohit Sharma as brand ambassador as Indian football wakes up

13 December 2019

Sports Marketing

La Liga drives away with BKT Tires as official global partner

08 October 2019

La Liga jumps on TikTok to promote the start of new Spanish football season

19 August 2019

Inside Spanish football league La Liga’s plans for Asia

24 April 2019

Sports Marketing

Brands are seeing India as a key future market for Football, says LaLiga India head

14 October 2018

LaLiga partners Unilever to engage fans globally

29 September 2018

Facebook joins forces with LaLiga to livestream matches in the Indian subcontinent

14 August 2018

Borussia Dortmund kick on Southeast Asia expansion with new Bangkok Airways partnership

12 March 2018

Sports Marketing

Mailman Group launches China Digital Football Awards to further engage Chinese fans

01 December 2017

How LaLiga plans to outscore the Premier League and Bundesliga in Asia Pacific

30 October 2017

How El Clásico generates over $40m in media value for sponsors

21 April 2017

FC Barcelona to work with brands to create world’s leading sports innovation centre

02 March 2017

La Liga to show regular fixtures on Facebook Live as part of broadcast innovation

20 February 2017

Real Madrid in talks with Under Armour over new kit deal that could see Adidas shown the door

15 February 2017

La Liga partners with sports consultancy G2 Strategic to help tackle underwhelming attendance...

20 December 2016

Deezer continues big football sponsorship push with Barcelona partnership

15 December 2016

Atletico Madrid

Dalian Wanda Group agree naming rights deal for Atlético Madrid's new stadium

09 December 2016

FC Barcelona name Japanese firm Rakuten as their new shirt sponsor in deal rivalled only by...

16 November 2016

FC Barcelona marketing boss admits Qatar Airways sponsorship extension is intended to buy...

31 October 2016

La Liga marketing boss says plans for a distinctive brand image will help it take on Premier...

27 September 2016

Konami partnership with Barcelona grants it access to players for future marketing campaigns

27 July 2016

La Liga agrees terms with Santander as new title sponsor in effort to strengthen global push...

22 July 2016

La Liga continues clean rebrand with new Tag Heuer sponsorship

14 July 2016

Dallas Cowboys, Real Madrid and Man United ranked in Forbes rich list

14 July 2016

La Liga eyes live-streaming as key to rivalling Premier League’s dominance of broadcast

30 May 2016

Facebook Live to show La Liga fixture globally

24 May 2016

Nike outdoes rivals Adidas after landing most expensive kit deal in history with Barcelona

22 May 2016

YouTube strikes live broadcast deal with Spanish football's top tier

16 May 2016

Danone to become an official sponsor of La Liga for remainder of the season

26 November 2015

Ad of the Day: Adidas Football - Leo Messi Back in Barcelona

05 August 2014