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Latest marketing and advertising news for la liga, including insights and opinions.

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Brands are seeing India as a key future market for Football, says LaLiga India head

14 October 2018

LaLiga partners Unilever to engage fans globally

29 September 2018

Facebook joins forces with LaLiga to livestream matches in the Indian subcontinent

Borussia Dortmund kick on Southeast Asia expansion with new Bangkok Airways partnership

Mailman Group launches China Digital Football Awards to further engage Chinese fans

01 December 2017

How El Clásico generates over $40m in media value for sponsors

FC Barcelona to work with brands to create world’s leading sports innovation centre

La Liga to show regular fixtures on Facebook Live as part of broadcast innovation

20 February 2017

Real Madrid in talks with Under Armour over new kit deal that could see Adidas shown the door

15 February 2017

La Liga partners with sports consultancy G2 Strategic to help tackle underwhelming attendance...

20 December 2016

Deezer continues big football sponsorship push with Barcelona partnership

15 December 2016

Dalian Wanda Group agree naming rights deal for Atlético Madrid's new stadium

09 December 2016

FC Barcelona name Japanese firm Rakuten as their new shirt sponsor in deal rivalled only by...

16 November 2016

FC Barcelona marketing boss admits Qatar Airways sponsorship extension is intended to buy...

31 October 2016

La Liga marketing boss says plans for a distinctive brand image will help it take on Premier...

27 September 2016

Konami partnership with Barcelona grants it access to players for future marketing campaigns

La Liga agrees terms with Santander as new title sponsor in effort to strengthen global push...

La Liga continues clean rebrand with new Tag Heuer sponsorship

Dallas Cowboys, Real Madrid and Man United ranked in Forbes rich list

La Liga eyes live-streaming as key to rivalling Premier League’s dominance of broadcast

Facebook Live to show La Liga fixture globally

Nike outdoes rivals Adidas after landing most expensive kit deal in history with Barcelona

YouTube strikes live broadcast deal with Spanish football's top tier

Danone to become an official sponsor of La Liga for remainder of the season

26 November 2015

Ad of the Day: Adidas Football - Leo Messi Back in Barcelona