LaLiga partners Unilever to engage fans globally

LaLiga partners Unilever to engage fans globally / LaLiga

LaLiga has signed a sponsorship agreement with Unilever until 2021 to expand its reach and strengthen its global strategy.

As part of the deal, Unilever will have immersive matchday experiences with LaLiga ambassadors, weekly content on social media, as well as football development programs aimed at unveiling upcoming talent.

The agreement will be present globally for Clear Men. In addition, for Rexona, in the United States as Degree, in Brazil, Mexico, Argentina, Central American countries, Russia, Spain, Germany and a large part of Africa, such as Rexona, in the United Kingdom and Ireland, as Sure, and in South Africa as Shield.

LaLiga president Javier Tebas said: "This partnership is further evidence of LaLiga's efforts to reach out to a global market, alongside a brand that's as universally recognised as Unilever.

“This agreement is fantastic news, since we always aim to join forces with leading international brands and get closer to the millions of LaLiga fans around the world. We'll achieve this thanks to our association with Clear and Rexona, two excellent brands."

Tri Tran Tue, global clear’s vice president said: "LaLiga offers us a strong platform to leverage the Clear Men brand, through campaigns that cut across multiple channels and markets. We will bring fans closer to the action through unique and expansive content strategies, and campaigns that deliver our brand and product narrative.”

Joanna Allen, Rexona's global brand vice president said: "LaLiga's international appeal offers us a fantastic platform from which to reach a global audience for Rexona."

LaLiga recently joined forces with Facebook to livestream matches in the Indian subcontinent.

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