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Facebook joins forces with LaLiga to livestream matches in the Indian subcontinent

Facebook joins forces with LaLiga to livestream matches in the Indian subcontinent / Facebook

LaLiga has agreed a deal with Facebook to livestream all of it’s matches in the Indian subcontinent to step up to rival Amazon’s move into broadcasting the sport.

The three-year-deal will see Facebook broadcast all the matches for free in eight countries namely; Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.

There will also be analysis of the game by former Real Madrid defender and four time LaLiga champion Michel Salgado, as well as former Barcelona and Athletico Madrid midfielder Luis Garcia.

Apart from the live matches, shoulder programming, including weekly preview shows and highlights, will also be showcased.

LaLiga president Javier Tebas said: “We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action. LaLiga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”

Peter Hutton, Facebook head of global live sports programming said: “As home to the two most-followed sports clubs on Facebook and some of the world's most iconic footballers, LaLiga has a huge global presence on our platform. Its popularity is notably visible in the Indian subcontinent, so we're delighted to be able to serve the community of fans there with free, live LaLiga matches for the next three seasons.

"We see this as a great opportunity to not only bring people together around world-class football, but also help LaLiga reach new audiences and grow its visibility in a key development market.”

Facebook recently struck a content partnership with Eleven Sports to stream one free-to-air match each week drawn from the Spanish La Liga and Italian Serie to UK members of the global social network.

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