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Categories Marketing Agencies Creative Media Sustainability Technology

Interviews

Welcome to the latest interviews from The Drum featuring the most revered media and marketing professionals.

A man walking past a wall plastered with posters for Balenciaga, featuring QR codes

10 May 2023

9 min read
‘The perfect marketing tool’: marketers on the resurgence and future of the QR code
QR Codes
An apple, with syringes in it

05 May 2023

5 min read
Gamification, communities and experimentation: where’s food & drink marketing headed?
food
Gary Vaynerchuck in conversation with The Drum's Gordon Young

26 Apr 2023

9 min read
‘This industry is broken’: Gary Vaynerchuk on advertising’s biggest problems
Social Media
A street vendor in NYC

26 Apr 2023

7 min read
‘Our job has gotten so much harder’: food & drink marketers on new tastes and niches
food
Ogilvy's EMEA chief executive, Patou Nuytemans

11 Apr 2023

8 min read
‘I felt like an unlikely candidate’: getting to know Ogilvy’s Patou Nuytemans
Ogilvy
Oliver Lewis, founder of agency The Fifth

05 Apr 2023

6 min read
‘Influencers are coming for their lunch’: News UK’s social shop on the fifth estate
Social Media
A dumpster filled with recycling

03 Apr 2023

5 min read
The jargon bin: what phrases would ad execs throw into the garbage can of history?
Agency culture
A sail boat at sea, among reflected stars

30 Mar 2023

7 min read
The dream of interoperability: is a cross-platform metaverse possible?
Metaverse
A small dinghy filled with people, dwarfed at sea by an enormous tanker

27 Mar 2023

8 min read
Is the AI revolution an open door for ‘small tech’?
Artificial Intelligence

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