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Metaverse

Marketers the world over are waking up to the fact the metaverse is not to be ignored, but how exactly most brands will exist in this new frontier remains to be seen. We explore the exciting new opportunities for marketers in this rapidly growing space, and provide all the information you need to start creating your very own metaverse strategy.

Adidas metaverse avatar

New

3 min read
Results revealed at The Drum Awards for Metaverse 2023
Metaverse
a fighting video game

17 Nov 2023

7 min read
A $406bn gaming industry and the melee for advertiser's next frontier
Open Mic
Homepage of the roblox.com website

15 Nov 2023

9 min read
Does the metaverse still hold promise for retail brands?
Metaverse
Image

27 Oct 2023

6 min read
AI bolsters Meta’s Q3 revenue surge, as Zuckerberg continues to bet big on the metaverse
Meta
Image

25 Oct 2023

5 min read
Decentraland’s AI World Fair seeks to show there’s life in the metaverse yet for brand...
AI
Shell

12 Oct 2023

6 min read
Gameswashing: Shell's play for young gamers is unethical and unsurprising
Opinion
Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z

15 Sep 2023

8 min read
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
Open Mic
drinks

14 Sep 2023

5 min read
Stop asking women 'if they actually like whisky'; include us and see the rye ROI
Opinion
A red head with a halo, evocative of a person wearing a VR headset

04 Sep 2023

4 min read
The metaverse is alive, and AI is helping brands to dream bigger in virtual worlds
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024