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Latest marketing and advertising news for Huawei, including insights and opinions.

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5G has an image problem – here's how advertisers can solve it

17 July 2020

Guiding Star: how the team behind StorySign created the first literacy platform for the deaf

02 July 2020

Huawei, Crowdfunder, Smirnoff: The Drum Social Purpose 2019 winners

14 November 2019

Under scrutiny Huawei takes an open stance with True Stories campaign

12 July 2019

Why Huawei is still making ads with BBC Worldwide in times of bad news

11 July 2019

Huawei estimates US ban will lead to $30bn loss in revenues

18 June 2019

Huawei users suddenly issued lock screen ads from Booking.com

14 June 2019

Facebook distances itself from Huawei by suspending app pre-installs

07 June 2019

The ‘Made in China’ u-turn: China as a superior manufacturing powerhouse

07 June 2019

Huawei considers dropping FedEx as partner after delivery gaffe

29 May 2019

Huawei, Google and the operating system Armageddon: what it means for marketing

23 May 2019

The Drum Arms in Cannes with WFA, FCB, Ogilvy, Havas, Reuters, GSK, P&G and Vizeum

21 May 2019

Google freezes out Huawei in escalating US trade spat

20 May 2019

Huawei brings the Northern Lights to London in P30 Pro stunt

05 April 2019

The top brands to watch in China

21 March 2019

"Don't be victimised like silent lambs": China supports Huawei's lawsuit against US

11 March 2019

Huawei files lawsuit against the United States government as a 'last resort'

07 March 2019

Huawei fights back in spy row with full-page WSJ ad

01 March 2019

Education ministry in China called out for using a Huawei ad in exams for primary school children

15 February 2019

Huawei disciplines marketing execs for Publicis.Sapient's iPhone error

07 January 2019

Chinese iPhone users are poor while Huawei users are rich, according to research

23 November 2018

China calling: the new frontier for smartphone brands

12 November 2018

Huawei surprises beachgoers in Bondi with Mate 10-powered portable battery station

08 March 2018

Lenovo tops list of influential Chinese brands as China's brand power grows

06 February 2018

Google opens its third China office in Shenzhen, ‘Asia's Silicon Valley’

17 January 2018

Chinese smartphone brands dominate local market

16 January 2018

Huawei strengthens its fight with Apple after forming AI alliance with Baidu

22 December 2017

Samsung losing share in China’s smart phone market as local brands dominate

15 November 2017

Huawei's mobile AI technology is key to its GDPR preparations

31 October 2017

KFC hatches plan to ruffle feathers with Huawei smartphone celebrating 30 years in China

13 July 2017

L’Oreal, Nestle, GSK, Tencent and RTB join GroupM push to tackle brand safety in China

16 June 2017

Huawei claims to surpass Apple sales globally, set to introduce Honor 8 in India

14 June 2017

Tencent ranked eighth most valuable brand in the world as Chinese brands storm top 100 list...

08 June 2017

Chinese smartphone brands now account for 24% of global market

25 May 2017

Is China's counterfeit goods market tarnishing the reputation of its homegrown brands?

06 April 2017

Huawei appoints PHD to China media account

01 March 2017

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