Under scrutiny Huawei takes an open stance with True Stories campaign
Chinese technology giant Huawei has championed the advantages of sharing its technology with ‘True Stories’, a campaign which highlights examples of where collaborative approaches have helped to improve the planet.
Based on half a dozen global projects delivered by Huawei the campaign centres on a film intended to inspire viewers to embrace technology as a tool for making our lives better.
These initiatives include protecting the rainforest with AI; helping the blind to sense emotions through the power of sound and harnessing the computational power of smartphones to tackle diseases.
Other initiatives include connecting disadvantaged children to sources of education by erecting a rural network of low energy cell towers and inspiring deaf children to learn how to read with StorySign, a mobile app which translates written text into sign language.
Walter Ji, chief executive of Huawei consumer business group, Western Europe “At Huawei we want to use technology to build bridges between people, not walls. Regardless of who we are, or where we come from, we believe that technology can and should be used to make the world a better place. Over the past few years, we have wholeheartedly committed to achieving this vision, using our advanced technology, and in many cases are highly intelligent smartphones.”
This work is supported by a dedicated online portal which delves into greater detail on the work carried out by Huawei.
Huawei is working with BBC Worldwide to “tell the history" of the brand as it still counts the cost of a recent US ban on its technology which, losing it an estimated $30bn in revenues.