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The Drum Network
AI-powered Search Generative Experience unveils the possible future of search
Opinion
Can European marketers close the martech gap?
Open Mic
Hear me out: the death of the cookie is a good thing for marketers - here’s why
Opinion
6 things you want to ask about data clean rooms explained
The Drum Network
AI and the future of content: 5 key considerations
Opinion
How brands can harness AI to deliver hyper-personalization
Opinion
Tips for leveraging AI to enhance the customer experience
The Drum Network
What brands need to watch out for when launching AI-powered assistants
The Drum Network
Digital transformation is no longer the goal; prioritize readiness
The Drum Network
Do you need a digital twin? Bringing the big ticket to life in the metaverse
Opinion
AI requires human oversight if it’s to be trustworthy
Opinion
AI-powered search and the future of marketing
The Drum Network
Made by humans: making a case for humanity in a new age of tech
The Drum Network
Google’s Search Generative Experience will transform content
Opinion
Sam Altman’s testimony: navigating the PR playbook in the soon-to-be-regulated AI indust...
The Drum Network
Are you addressing all 3 stages of the search journey?
The Drum Network
If we want a positive AI revolution, there’s no room for bad data
Open Mic
New data laws have redefined mobile marketing - here’s how to adapt
The Drum Network
We need to stop debating GDPR and start embracing predictive marketing
The Drum Network
Flipping traditional thinking to win the retail media movement
Opinion
Australia’s privacy law reforms will challenge regional & global businesses
The Drum Network
AI tools are going to change search forever (and that’s not a bad thing)
Opinion
An existential threat: Italy’s ChatGPT ban underscores why consent is fundamental
Open Mic
How marketers can turn privacy challenges into personalization opportunities
The Drum Network
Dataset bias and adversarial examples: AI’s data problem
Opinion
Build v borrow v buy: should advertisers actually own their adtech?
The Drum Network
Propensity modeling and audience engines: how well do you really know your audience?
The Drum Network
Where does out-of-home TV stand amid digital transformation?
Open Mic
70% of consumers blocking cookies online, research shows
The Drum Network
Before the robots take over, prepare for a resurgence in ethnography and neuroscience
The Drum Network
How can paid social prevail in the face of data restrictions?
The Drum Network
Should data marketers be shifting from targeting to suppression?
Opinion
Breaking down data barriers: the case for clean room interoperability
The Drum Network
‘Multilingual doesn’t mean multicultural’: AI and the Anglocentric web
The Drum Network
Are agencies becoming Saas companies?
The Drum Network
Bluesky thinking: will Jack Dorsey’s new venture replace Twitter?
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