Technology
Robot
Opinion

BriefGPT is no match for our little sparks of marvellous madness
A remote control pointing at a connected TV aka CTV
Opinion

How can advertisers successfully harness connected TV?
sm1
Opinion

With the buzz around drone shows, is the sky a new media channel?
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee
Open Mic

From programmatic to AI: how is tech evolving podcasting?

TikTok TV
Opinion

Why the fuck are people watching TV on TikTok?
Diverse younger generation (gen z, gen alpha), which brands want to know how to engage
Open Mic

Research reveals 5 strategies to engage youth audiences in a shifting media landscape
AI
Opinion

AI monitors the rear-view mirror, human creatives drive us forward
Jack of all trades
Opinion

There is no room for a ‘jack of all trades’ now that social media is all grown-up
John Lewis
Opinion

Why is John Lewis knowingly underselling itself?
Hyundai Spiderman Across the Spiderverse collaboration - a lesson in how to engage Gen Z
Open Mic

2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
AI
Opinion

AI has already won. RIP creatives... and humans
Zoom
Opinion

Zoom’s return to the office shows dangers of a muddled employer value proposition
Two futuristic mannequins, one black wearing silver; the other silver wearing black.
The Drum Network

Fashioning the future: How tech brings new experiences to consumers and luxury brands
IFA Berlin
The Drum Network

At IFA 2023, consumer tech marketers are AI-obsessed. Here’s what they’re saying.
Two women shop on social media on their phones while holding shopping bags
Open Mic

Social commerce: 3 crucial steps to succeed with shopping ads
Ralph Lauren's 888 House
Opinion

Could virtual experiences soon become the norm for e-commerce?
Barbie
Opinion

AI gave Sudanese Barbie a gun, beware the bias
SME
Opinion

SMEs weren’t ready for the GA4 tidal wave
Image
Opinion

Which sectors stand to gain the most from Google’s cookie disablement?
Lightning (blue)
Open Mic

Bing is supercharging search with AI – here’s how marketers can capitalize
Westfield statford OOH
Open Mic

Media that gives back: Why OOH is an untapped sustainability opportunity for advertisers
Pinocchio
Opinion

Be honest marketers, we’ve all made up metrics before
Madmen
Opinion

Where are all the women? It’s still a Mad Men’s world
A six finger hand
Open Mic

What we can learn from using ChatGPT about writing better briefs

PMAX
Opinion

Fraudsters are already tricking Google’s Performance Max – what if it got worse?
Kintergarden
Opinion

Climate debate has become a bickering kindergarten. It’s time to grow up
Barbie
Opinion

Barbie’s success shows that the branded blockbuster is the future of marketing
Connected TV aka CTV showing different CTV platforms and services
Open Mic

CTV is booming - but will the absence of a unified approach ruin its potential?
Children
Opinion

New Chinese, US and UK digital laws have one thing in common; they could unravel the web
Grimace
Opinion

TikTok is shaking up fast food, just ask Grimace
Bookcase
Opinion

Fact or fiction? Separating the AI fantasy from reality
TikTok marketing on mobile
Open Mic

Brandformance: How marketers are combining brand and performance marketing on TikTok
Elon Musk X
Opinion

Why Elon Musk may still have the X factor
Getir buys Gorillas for $1.2bn
Opinion

Instant grocery delivery should never have existed. I hope the fad is over
Marzipan Dildo
Opinion

David Schneider: why AI is as useless as a marzipan dildo when it comes to comedy
Shelmet
Opinion

Why practicality should be at the heart of any innovation