The Drum Awards Festival - Content

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Technology
Pinocchio
Opinion

Be honest marketers, we’ve all made up metrics before
Madmen
Opinion

Where are all the women? It’s still a Mad Men’s world
A six finger hand
Open Mic

What we can learn from using ChatGPT about writing better briefs

PMAX
Opinion

Fraudsters are already tricking Google’s Performance Max – what if it got worse?
Kintergarden
Opinion

Climate debate has become a bickering kindergarten. It’s time to grow up
Barbie
Opinion

Barbie’s success shows that the branded blockbuster is the future of marketing
Connected TV aka CTV showing different CTV platforms and services
Open Mic

CTV is booming - but will the absence of a unified approach ruin its potential?
Children
Opinion

New Chinese, US and UK digital laws have one thing in common; they could unravel the web
Grimace
Opinion

TikTok is shaking up fast food, just ask Grimace
Bookcase
Opinion

Fact or fiction? Separating the AI fantasy from reality
TikTok marketing on mobile
Open Mic

Brandformance: How marketers are combining brand and performance marketing on TikTok
Elon Musk X
Opinion

Why Elon Musk may still have the X factor
Getir buys Gorillas for $1.2bn
Opinion

Instant grocery delivery should never have existed. I hope the fad is over
Marzipan Dildo
Opinion

David Schneider: why AI is as useless as a marzipan dildo when it comes to comedy
Shelmet
Opinion

Why practicality should be at the heart of any innovation
Hanoi
Opinion

How the Hanoi rat purge helps us tackle influencer image doctoring
Terminator Army
Opinion

The Hollywood writers and actors strike is ground zero for the coming AI battles
TNT
Opinion

What BT and Discovery need to do to make a success of TNT
The ChatGPT logo, in a 3D render
The Drum Network

ChatGPT Code Interpreter: how the new feature revolutionizes decision-making
Maybelline
Opinion

A fake mascara video hoodwinked the public – is it outdoor advertising?
Robot finger touching human finger
Opinion

Can AI redeem programmatic and make advertising beautiful again?
A Lego version of Pixar robot Wall-E, holding a sapling
The Drum Network

AI and your brand world: how Pinterest, Amazon and Virgin are using the tech
Image
Opinion

Zuckerberg’s PR win: How Threads is winning its way to positive press
Ads
Opinion

Agencies are nowhere near as inclusive as the ads they are making
Close-up of green leaf
The Drum Network

Can ChatGPT convince us to go green?
An AI generated image of a woman with colourful hair
Open Mic

Unlocking the power of generative AI to improve paid social media strategies
Heinz
Opinion

It Duzn’t Haz to Be Heinz: what the cost of living crisis told me about brand loyalty
Woman lying in grass wearing 3D glasses
The Drum Network

Unleashing the potential of generative AR/MR/VR and intelligent overlays
Neon, lit-up Google signage
The Drum Network

Brands must prepare for the future: navigating the evolution of AI-powered search
Empty red metal bench against red wall
The Drum Network

5 ways behavioral science can supercharge your e-commerce marketing
Cartoon of a mobile phone with marketing push notifications
Open Mic

How push notifications improve user engagement and retention
Headphones concept
Opinion

Digital audio is no longer a sleeping giant
An AI generated images of a shampoo bottle four ways
Open Mic

AI technology will dominate conversations at Cannes Lions 2023 – here's why

ChatGPT homepage
Opinion

ChatGPT is not taking over the world yet, but it may lead to legal trouble
Digital out of home check list for marketers
Open Mic

The buyers guide to programmatic digital out of home (DOOH)
The Reddit logo
The Drum Network

By killing third-party apps, Reddit is learning all the wrong lessons from Twitter