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Latest marketing and advertising news for HBO, including insights and opinions.

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HBO Max builds out its content team – but questions surround AT&T's wider TV plans

Sesame Street's Workshop names Samantha Maltin as CMO

Confidence never trumps competence: An inventor’s perspective on HBO’s ‘The Inventor’

Bud Light's epic Game of Thrones tie-in returns with the resurrection of Bud Knight

HBO releases Veep stamps honoring the legacy of president Selina Meyer

Game of Thrones’ spectacle of sacrifice transfuses relevance to the Red Cross at SXSW

HBO celebrates International Women’s Day by highlighting its own powerful women characters

Oreo to unveil Game of Thrones ‘loyalty pledge’ in its biggest collaboration of 2019

28 February 2019

Viu's Kingsley Warner on how the OTT platform works with advertisers & its partnership with...

07 December 2018

Axios joins publisher push into TV with HBO in limited series deal

Chinese authorities block HBO website following John Oliver's critical segment

Targeting, data and social media will drive better brand activation says events agency Identity

HBO builds Westworld town at SXSW to promote season 2

To ‘Queer Eye’ creators, authenticity makes brand integration special

07 December 2017

Coalition Against Piracy calls Singapore ‘a haven for pirating copyrighted programming’

04 December 2017

HBO hackers claim to have leaked Game of Thrones season 7 finale plot details

Apple has a $1bn budget to find the next Game of Thrones

Fears for Game of Thrones script as HBO hacked

Game of Thrones opener pirated 90m times in three days

Westworld site warns of disaster as ominous hacked message promotes season two

Phishers are tapping into Pied Piper and Hooli in new email scams

An interrogation of a Game of Thrones chatbot that may know serious spoilers

HBO Asia partners with iQiyi to launch BabyFirst content in China

Girls pop-up exhibition in Brooklyn celebrates series finale

John Oliver eyes up Bill O’Reilly’s vast vacant ad space to brief Trump about sexual harassment

HBO licenses out Game of Thrones wine for the Lannister, Stark and Targaryen houses

HBO makes Game of Thrones fans watch a block of ice melt on Facebook Live in launch date reveal

HBO Now tops among subscription video on demand services for customer satisfaction

20 January 2017

John Oliver gatecrashes HBO's Game of Thrones, Curb Your Enthusiasm and Silicon Valley in crossover...

19 January 2017

Game of Thrones is the most pirated show for the fifth year in a row

28 December 2016

Westworld generated the most digital content engagement among new fall TV series

13 December 2016

Who belongs in Westworld? Get the answers in Sky's Instagram journey

01 November 2016

The invisible evolution of blackness: A new cultural moment

21 October 2016

The top 10 most pirated shows of September 2016

05 October 2016

The top 10 most pirated shows of August 2016

The Drum Network

Think Jam partners with offline publicity house RKP Media to offer full service campaigns