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This Girl Can

Latest marketing and advertising news for This Girl Can, including insights and opinions.

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This Girl Can marketer on how she's keeping the 5-year idea fresh

15 January 2020

This Girl Can returns for 5th year asking women not to bow to societal barriers

14 January 2020

‘Ask them to appoint you’ – M&C Saatchi CMO Kate Bosomworth’s new business advice

22 November 2019

Sport England appoints Alison Donnelly as first digital, marketing and comms boss

Third This Girl Can ad targets lower-income women

26 October 2018

FCB Inferno retains Sport England’s ‘This Girl Can’ brief

This Girl Can… now do marketing: what ad land has taught 'radical' Jennie Price as she leaves...

This Girl Can, Cards Against Humanity and The New York Times: the best ad campaigns of 2017

15 December 2017

This Girl Can head Kate Bosomworth appointed as M&C Saatchi CMO

29 November 2017

Sport England's head of brand and digital strategy on This Girl Can challenges and being innovative...

'This Girl Can' reaches Australia after successful campaigns in UK

How 'This Girl Can' marketer Tanya Joseph plans to take The Pool from startup to an unrivalled...

This Girl Can architect Tanya Joseph joins the Pool as chair

Advertising needs to raise issues, resolve tensions and transcend product functionality, says...

Sport England shakes body language for This Girl Can’s digital regime

'This Girl Can' returns with empowering campaign narrated by civil rights icon Maya Angelou

24 February 2017

Has Sport England’s 'This Girl Can' campaign played as big a role in women’s sport as the industry...

04 February 2017

Sport England chief on the pressure to repeat success of ‘This Girl Can’ as 2017 campaign is...

19 October 2016

The advertising industry's role in conflict resolution

19 October 2016

'This Girl Can Run' campaign hits its stride encouraging 28,000 new runners

12 September 2016

BBH poaches ‘This Girl Can’ creative team from FCB Inferno

12 September 2016

This Boy Can: Brands, gender and the new masculinity

Why women's sport represents a golden opportunity for brands to evolve age-old sponsorship...

This Girl Can: Sport England’s campaign influences 2.8m women to be more active

12 January 2016

The Drum's New Year Honours 2015: Best creative campaigns including 'This Girl Can' and 'Straight...

25 December 2015

Sport England renews This Girl Can push and partners with M&S

Back Chat with Nissan's David Parkinson: 'Don’t take anything for granted, especially in digital...

Anatomy of an ad: Behind the scenes of Sport England's 'This Girl Can' and its celebration...

05 February 2015

UK Top Shazamed Ads: Bupa takes first place with Johnny Stimson's 'Holding On'

20 January 2015

Sport England issues call to women of 'all ages and sizes' to get exercising in 'This Girl...

12 January 2015

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