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This Girl Can

Latest marketing and advertising news for This Girl Can, including insights and opinions.

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This Girl Can makes images available to combat unrealistic representations of women exercising

This Girl Can marketer on how she's keeping the 5-year idea fresh

This Girl Can returns for 5th year asking women not to bow to societal barriers

‘Ask them to appoint you’ – M&C Saatchi CMO Kate Bosomworth’s new business advice

Sport England appoints Alison Donnelly as first digital, marketing and comms boss

Third This Girl Can ad targets lower-income women

FCB Inferno retains Sport England’s ‘This Girl Can’ brief

This Girl Can… now do marketing: what ad land has taught 'radical' Jennie Price as she leaves...

marketing can change the world

This Girl Can, Cards Against Humanity and The New York Times: the best ad campaigns of 2017

This Girl Can head Kate Bosomworth appointed as M&C Saatchi CMO

The DADI awards

Sport England's head of brand and digital strategy on This Girl Can challenges and being innovative...

'This Girl Can' reaches Australia after successful campaigns in UK

How 'This Girl Can' marketer Tanya Joseph plans to take The Pool from startup to an unrivalled...

This Girl Can architect Tanya Joseph joins the Pool as chair

Advertising needs to raise issues, resolve tensions and transcend product functionality, says...

Sport England shakes body language for This Girl Can’s digital regime

'This Girl Can' returns with empowering campaign narrated by civil rights icon Maya Angelou

Has Sport England’s 'This Girl Can' campaign played as big a role in women’s sport as the industry...

Sport England chief on the pressure to repeat success of ‘This Girl Can’ as 2017 campaign is...

The advertising industry's role in conflict resolution

'This Girl Can Run' campaign hits its stride encouraging 28,000 new runners

BBH poaches ‘This Girl Can’ creative team from FCB Inferno

This Boy Can: Brands, gender and the new masculinity

Why women's sport represents a golden opportunity for brands to evolve age-old sponsorship...

This Girl Can: Sport England’s campaign influences 2.8m women to be more active

The Drum's New Year Honours 2015: Best creative campaigns including 'This Girl Can' and 'Straight...

Sport England renews This Girl Can push and partners with M&S

Back Chat with Nissan's David Parkinson: 'Don’t take anything for granted, especially in digital...

Anatomy of an ad: Behind the scenes of Sport England's 'This Girl Can' and its celebration...

UK Top Shazamed Ads: Bupa takes first place with Johnny Stimson's 'Holding On'

Sport England issues call to women of 'all ages and sizes' to get exercising in 'This Girl...