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Digital
Transformation
Festival

16 March - 24 April 2020

Finished

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING

Gordon Young

Editor-in-chief at The Drum

Chelsea FC

Latest marketing and advertising news for Chelsea FC, including insights and opinions.

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Chelsea trials short-term brand partnerships to win influencer and publisher spend

21 January 2020

Chelsea FC to grow international fan base with 'All Eyes on London' buzz-building campaign

20 December 2019

Chelsea completes signing of Bollywood actor Arjun Kapoor as brand ambassador in India

23 October 2019

Sure Men runs reactive Chelsea, Man City and Everton ads to be 'credible' in football

05 June 2019

Carabao introduces GIF series with Chelsea players Eden Hazard, Willian and Marcos Alonso

15 March 2018

US nail brand Sally Hansen enlists Chelsea FC striker Eniola Aluko for its women diversity...

07 October 2017

BBC takes football fans down Wembley Way in 360-degree video ahead of FA Cup final

26 May 2017

Sure agrees Premier League deal with Chelsea, Everton & Southampton

31 January 2017

Sports Marketing

FC Barcelona, Real Madrid and 10 Premier League clubs unite to launch digital platform 'Dugout'

28 November 2016

Paddy Power helps Jose Mourinho ‘park the bus’ on return to Chelsea

23 October 2016

Chelsea confirm £900m kit deal with Nike after dumping Adidas

13 October 2016

Chelsea's Eniola Aluko on being Under Armour's first female athlete in the UK

24 August 2016

Chelsea target younger fans with new online store in avatar-based messaging app 'Rawr'

11 August 2016

Facebook hires Chelsea FC's head of digital marketing Jerry Newman to lead sports across EMEA

23 June 2016

Nike moves in on Chelsea with kit deal reportedly worth double what Adidas paid

18 May 2016

Adidas in-line for sponsorship compensation after Chelsea deal ends prematurely

11 May 2016

Sponsors on edge as doctor claims he gave banned drugs to 150 athletes, including Chelsea and...

03 April 2016

From the BBC to Chelsea FC, how 2015's bruised brands can return to full health this year

25 January 2016

Ellie Goulding knocks council’s anti-begging poster campaign

04 September 2015

Chelsea and Uber kick-off shirt delivery partnership… but not in London where the club is based

17 July 2015

Tesco lays the social media smackdown on Liverpool fan after Chelsea put down

16 July 2015

Chelsea won the league but Liverpool FC top SEO table

03 June 2015

Brand Vine Chart

Brand Vine Chart: Next, Paul Smith and Ikea come out on top

29 May 2015

Paddy Power provokes outrage with ‘prove you’re not prejudiced’ Chelsea campaign

02 March 2015

Capital One and Sky Sports to share Chelsea vs Tottenham cup final clips in Twitter Amplify...

27 February 2015

Chelsea rubber stamps tyre manufacturer as official shirt partner for £40m per year

27 February 2015

Brand Vine Chart

Vine chart: The Cricket World Cup, Fujitsu and Wired enter the chart

21 February 2015

Juan Cuadrado to Chelsea tops deadline day transfer chat on Twitter

03 February 2015

José Mourinho shows he can be 'The Funny One' in Top Eleven TV ad

27 January 2015

How Bradford City celebrated beating Chelsea in the FA Cup on Twitter and Facebook with over...

25 January 2015

Chelsea Football Club appoints Christian Purslow to lead commercial arm

27 October 2014

Adidas and Chelsea Football Club ‘immortalise players’ in campaign to promote new home kit

04 April 2014

Man United’s Juan Mata signing tops Twitter chart with 10m mentions as January transfer window...

02 February 2014

Adidas tells Sports Direct to get its kit off

13 December 2013

Chelsea FC launches the Chelsea Challenge to test fan knowledge of the club

04 December 2013

Social support for football teams correlates to performance in the league

05 November 2013

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