Author

By Tony Connelly | Sports Marketing Reporter

May 26, 2017 | 1 min read

BBC Sport has created an immersive 360-degree video experience as part of the build up around its FA Cup coverage this Saturday (27 May).

The two-minute film takes viewers down Wembley Way to relive some of the standout moments of this season’s tournament, including non-league side Eastleigh knocking out Swindon and Sutton United reaching the fifth round for the first time in their history.

In addition to being distributed through BBC’s social channels, the ‘No Guts, No Glory’ video will also be distributed through a number of influencer channels.

BBC Sport has also partnered with Bleacher Report, which will distribute the content through Snapchat in what will be its first 360-degree Snapchat story.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The FA Cup final is one of the few live English top flight games which the BBC still holds the rights to and this year's final between Arsenal and Chelsea will be broadcast on live on BBC One.

Media Brand

More from Media

View all