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Latest marketing and advertising news for boots, including insights and opinions.

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Boots among brands bracing for a Covid-19 ‘Christmas like no other'

03 July 2020

Soap & Glory embraces ethical adtech to fund The Hygiene Bank during Covid-19

24 April 2020

New Years Honours

Diageo CMO Syl Saller and former Ofcom CEO Sharon White among Queen's New Year Honours recipients...

27 December 2019

Boots ups Christmas digital spend with bet on personalised 'Bootiques' and QR codes

08 November 2019

The DADI awards

Heineken, Nike, Gillette, Smirnoff, The UN: The DADI's 2019 full list of finalists revealed

29 August 2019

Ogilvy UK gives clients access to global influencer network with Takumi deal

13 August 2019

Walgreens strengthens public affairs muscle in bid to ‘advance the future of healthcare’

25 July 2019

Clear out your handbag, Boots is introducing a digital advantage card

11 June 2019

Boots puts a spin on glossy summer ads as it commits to championing body confidence

16 May 2019

DTC razor brand Harry's strikes retail deal with Boots

09 April 2019

Boots inks FA deal to sponsor UK and Ireland national women’s teams

02 April 2019

Boots overhauls beauty proposition to keep its grip on booming market

07 March 2019

Why Boots is marrying beauty and thoughtfulness in its emotive Christmas campaign

08 November 2018

UK Top Shazamed ads: Dior dives in with joyful Jennifer Lawrence

12 September 2018

UK Top Shazamed ads: Boots 'faceless' ad campaign jumps into tenth place

05 September 2018

Ads We Like: Boots bucks beauty trends with 'faceless' non-professional models

02 September 2018

Will Smith’s ‘ethical’ water brand lands in UK but he won't be brandished on its advertising

20 August 2018

Ditch the Pitch: Virgin brand chief Lisa Thomas says not to always use the pitch to find the...

30 July 2018

Ad of the Day: perfect casting turns Boots ad into a joyful homage to childhood summers

11 June 2018

UK Top Shazamed Ads: Boots wants you to show your mum you know them this Mother's Day

06 March 2018

Boots No7 looks to digitise in-store advisory service with Face Study platform

15 February 2018

UK Top Shazamed Ads: Simply Be wades back in while Boots push on up

19 December 2017

UK Top Shazamed Ads: John Lewis push into the chart's top spot with Xmas ad

14 November 2017

Boots takes us through decades past in nostalgic Christmas campaign

10 November 2017

Boots marketer Elizabeth Fagan named ISBA president

16 October 2017

How Boots got a group of everyday women to spend 3 years building its new skincare brand

16 October 2017

Boots claims morning-after pill row has led to staff 'harassment'

03 September 2017

Boots' No7 sharpens its message as fencer Monica Aksamit shares her confidence mantra

01 September 2017

Boots 'truly sorry' for morning-after pill comments

22 July 2017

Boots reworks classic Wizzard Christmas track for colourful summer TVC

12 June 2017

Aviva, Barclays, Boots and Co-op among big brands supporting older worker initiative

23 May 2017

The Drum Network

Can FMCG brands take the power back from TEGs?

22 May 2017

Boots No7 and Mother London enlist 50-year-old stuntwoman to feature in ongoing ‘Ready’ campaign

12 April 2017

Boots moves £80m UK creative to Ogilvy & Mather as it eyes integrated approach following global...

09 February 2017

WPP picks up advertising and media duties for Walgreens Boots Alliance

31 January 2017

What are the ingredients of a great Christmas ad? The Bravery Index investigates

16 December 2016