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How TV networks are addressing the evolving demands of marketers and audiences

22 November 2017

DDB's Ari Weiss: 'Storytelling has a longer shelf life than technology and is the source for...

Pivotal Research's Brian Wieser says new accounting techniques are fueling Cannes cut-backs...

News Corp's new technology chief seeks to learn from big platforms and social sites while seeking...

HealthiNation gains brand support by combining vetted video content with a targeted audience

'Skinny bundle not so skinny;' Hulu adds Scripps, Turner, NBCU, Disney to new live TV package

Taco Bell CMO says TV is still ‘really powerful’ for brand

Roku offers Nielsen ratings in mile marker for OTT advertisers

Marketers should think video content first, channel second, suggests BBDO NY's Bob Estrada...

Data as a conversation starter is a key component to marketing success today, notes Media Maths'...

Grappling with the decline in traditional TV viewing, advertisers increasing look to agencies...

Liberty Global eyes 2017 addressable TV roll out in LatAm with ‘attention economics’ as a USP

Hulu promises personalization ‘unlike anything you’ve ever seen before’ for both viewers and...

Sky begins pan-European roll out of AdSmart

As Facebook's walled garden is slowly scaled back, sophisticated marketers offer ongoing insight...

Mobile is not just a device, it is a lifestyle shift, claims P&G EMEA marketing exec

Telcos know the potential in mobile advertising, but premium content is still key, notes Havas...

'We need more standardized ways of defining privacy,' says Neustar officer Becky Burr

28 February 2017

Turner broadcasting executive says more transparency needed for Netflix advertisers

27 February 2017

‘We have to course correct’: 4A’s Nancy Hill blames lack of education for messy digital media...

16 February 2017

'It's not branded content, it's not content marketing' - News Corp's Storyful CSO gets to...

08 February 2017

New US IAB chair wants to declare industry standard to help weed out 'bad actors' and 'fake...

01 February 2017

Data and open minded clients aid purveyors of addressable TV to find pockets of successful...

03 January 2017

A cloud with a silver lining - IBM Watson and The Weather Company are both in the business...

20 December 2016

Social media data is key link for addressable TV marketers tuning in to interests, preferences...

14 December 2016

Marketers' roles shifting from brand advertiser to top-line sales, Baadsgaard notes

12 December 2016

Creative agencies must be aware of potential clients' draw to addressable TV and stay nimble...

07 December 2016