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Asia Pacific

Latest marketing and advertising news for Asia Pacific, including insights and opinions.

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Customer engagement drives enduring success beyond the pandemic

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LinkedIn uncovers the key frameworks for successful account-based marketing

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The art of balancing long-term brand marketing and short-term demand marketing

Pilot44 names former Unilever Foundry head as Asia Pacific managing partner

Asia Pacific to account for 33.8% of global ad spend in 2020

Adidas China reports 26% growth as Asia Pacific also increases 15% in Q1

Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

‘We want to become a marketing company’: meet the new Cisco

The Drum Digerati

Last day to nominate influential individuals working in the Asia Pacific digital industry

Facebook reveals it shared 263 users data with the Singapore government

Optimising TVCs for mobile in Asia Pacific, the Facebook Creative Shop way

Adidas India tells runners that the motivation to run comes from within in latest film

Inside Adidas' sportswear domination in India

Uber partners BBM to challenge Go-Jek's domination in Indonesia

Southeast Asian ride-hailing unicorn Grab launch its services in Cambodia

Southeast Asia’s Internet economy on track to hit $200bn by 2020, according to Google and Temasek

Why Australian brands are only scratching the surface of video advertising

To get media right in Asia Pacific the industry needs to come together

Why APAC should look to Europe, not the US, for programmatic solutions

The Drum Digital Advertising Awards

One size does not fit all for video, yet the industry ploughs on doing the same thing over...

Digital and adtech salaries tally across Singapore and Australia as need for talent drives...

The Drum Digital Advertising Awards

Local tech, data and media is key for digital growth in Asia Pacific, says IPONWEB’s Ryan Pestano

Singapore government

Shaking the hand that feeds: behind the Singapore creative industry's unique relationship with...

Eye of the Tiger: Singapore beer brand plans to unleash Asian creativity

Setting up in Singapore: why you should choose the city state for your APAC base

Scratch below the shiny surface: artist Mojoko on Singaporean subculture

The Drum Digital Advertising Awards

The Drum Digital Trading Awards Asia Pacific entry deadline extended

Marketing Problem

VML Southeast Asia and India CEO Tripti Lochan answers: does the marketing industry have a...

Amazon versus Alibaba is finally happening in Southeast Asia: who will prevail?

Reebok awards Southeast Asia social media duties to RED2 Digital

Expedia named as the most 'mobile ready' brand in Asia Pacific

The Drum Digital Advertising Awards

The Drum launches the Digital Trading Awards in Asia Pacific

Subscription video on demand faces opportunities and challenges in APAC, says Media Partners...

Taking the goggles off: Joakim Borgström's plans to make BBH Singapore the best agency in the...

Ultimate Asset’s James Lyon answers: does the marketing industry have a marketing problem?

influencer marketing

Marketing under the influence(r): the challenges and landscape in Asia

More From our Open Mic Members

From our Open Mic Members

Caroline Troman Announced on Campaign Asia's 40 Women to Watch