Media Measurement Brand Strategy Cookieless Marketing

The advertiser’s action plan for a smooth transition to a cookieless world

May 1, 2024 | 2 min read

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More than a minor disruption, the deprecation of third-party cookies is a transformative shift in the digital advertising landscape - and advertisers need an action plan.

Man sat in front of computer in office

Navigating the cookieless frontier: an advertiser's action plan for the post-cookie era / LiveRamp

The post-cookie world isn’t coming, it’s here. Google Chrome, following Firefox and Safari, has finally started deprecating third-party cookies.

This new reality undoubtedly poses some tricky questions and challenges for brands: how can advertisers keep - or indeed improve - on marketing performance without third-party cookies? How is consumer data gathered and analyzed now? What does the new advertising landscape look like in the era of signal loss, where traditional tracking, targeting, and measurement methods are no longer viable?

LiveRamp has the answer to those questions in a new e-book exploring how to elevate campaign targeting, activation, and measurement strategies in the age of cookieless, to ensure a smooth transition into this new world, and steps to ensure swift implementation.

Download the advertiser action plan: how to navigate the post-cookie era e-book to:

  • Understand how cookie deprecation will transform digital
  • Learn how to build trust and loyalty by adapting your advertising strategies
  • Find the key steps to ease your transition into a world without cookies.

Media Measurement Brand Strategy Cookieless Marketing

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LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and...

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